Twitter Data Indicates African Americans Are Behind Modern Slang - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Small Business advice from Twitter's FounderBlack Twitter strikes again.

With African Americans more likely to use Twitter than whites, it doesn’t come as much of a surprise that cities with large African-American populations are the sources of modern slang and shorthand. At least that’s what a recent study by scholars at the Georgia Institute of Technology is revealing.

Lead scientist Jacob Eisenstein analyzed Twitter data compiled between December 2009 and May 2011, tracking the origin and reach of new terms such as “bruh” – an evolution of “bro” – and the acronym “ctfu,” which stands for “cracking the f*** up.”

“There is a long history of adoption of African American slang (cool, dig, rip off) in mainstream US culture, so these findings agree with what we might expect,” notes Philip Ball, in his piece for BBC Future on the study.

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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