Twitter is more than your teenager’s main mode of communication. It can be used to take businesses and brands to the next level by leveraging strategic social media marketing methods and immediate customer service tactics, among other benefits.
Announcing the relaunch of Twitter for Business, new and veteran Twitter users now have a hub where they can explore the platform’s advertising offerings, tons of how-to content and case studies organized by business and industry.
The site is also filled with ideas on how businesses can build a name for themselves using Twitter to push special offers, exclusive content and retweet promotions, as well as using the network for real-time customer service. These functions of Twitter are illustrated through a wide range of success stories included on the site, from brands such as Airbnb, Cadbury’s Wispa, ESPN, Hailo, Sharpie and Volkswagen.
To see the latest in business-friendly Twitter features, watch the video below: