What Type of Social Media User Are You? [Infographic]
Black Enterprise Magazine September/October 2018 Issue

If you have ever uttered, “You can tell a lot about someone by the way they tweet,” then you were on to something.  According to market research conducted by The Incyte Group, there are four major types of social media users: Fashionista Professionals, Knights with Shiny iMacs, Web-Building Techies and last, but certainly not least, Bargain-Hunting Mamas.

Developed by GetSatisfaction and Column Five, the infographic highlights the four types of consumers on social media that essentially comprise 65% of all users. Based on the statistics, the largest consumer group is the Fashionista Professional, which makes up 26% of users.  This social media savvy sect, ages 25-34, are active on Facebook, LinkedIn, Twitter, Google+ and YouTube. These “high-earning young professional women” also tap into their relationships with brands and hold immense purchasing power.

As early tech adopters, the Web-Building Techies offer real influence with their strong connections that span the web. They are the youngest and most connected of the bunch. These 21-24 year-old men stand strong at 29 million, and make up 16% of all users. If brands are looking for advocates, this is the demographic to target (if they’re offering an incentive).

If you want to learn more about these social media users, take a look at the infographic below:

Infographic via GetSatisfaction

So, what type of social media user are you? Let us know in the comments section.

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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