Vanessa Bryant Reportedly Files Paperwork to Trademark ‘KB24’ For Sports and Entertainment Branding

The widow of Los Angeles Lakers basketball legend Kobe Bryant is extending the legacy of her husband by reportedly filing paperwork for a trademark that will be used for branding purposes.

According to TMZ, Vanessa Bryant has filed paperwork to trademark “KB24,” for branding purposes for a sports and entertainment company that she will head. The KB represents the initials of Kobe Bryant; 24 signifies his jersey number with the Los Angeles Lakers.

She released a statement at that time, which read in part: “My hope will always be to allow Kobe’s fans to get and wear his products. I will continue to fight for that. Kobe’s products sell out in seconds. That says everything. I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”