Venus Williams continues her entrepreneurial journey as she collaborates again with K-Swiss on a new activewear line.
According to Footwear News, Williams and K-Swiss have reconnected for their second co-branded capsule, The Glow Up collection. The clothing line includes matching sets, leggings, shorts, jackets, and hoodies.
.@KSwiss and @VenusesWilliams are back for the must-have collection of the summer. The heritage brand and the tennis pro launched their second co-branded @elevenbyvenus capsule today just in time for the onset of warm weather excursions. https://t.co/5ZXwNUTS9P
— Footwear News (@FootwearNews) May 21, 2021
“EleVen by Venus is excited to be collaborating with K-Swiss again on a new, unique capsule collection,” said Williams. “K-Swiss has been an iconic brand for decades, so I loved creating looks that combine their timeless style with EleVen’s vibrant and sleek designs. With the ‘Glow Up’ collection, we created dynamic outfits that represent confidence, individuality, and versatility so our customers can feel their absolute best, both on and off the court.”
A pioneer on and off the court, Venus Williams has broken through again and again. In FN’s new cover story, the tennis legend opens about what keeps her motivated, how she’s fighting for equal pay and her new partnership with @KSWISS. Read it here. https://t.co/RTqqF6tYLH pic.twitter.com/nDApophmMF
— Footwear News (@FootwearNews) May 17, 2021
“When I think of K-Swiss — from when I was younger until now — I think of classics. It works with everything. It’s based on the California lifestyle, and I’m from California. They’re open to creativity and new ideas. The design is incredible. With all those different aspects, it’s a perfect fit. I love being able to dive in to the archives. You look at 30 shoes together and your head spins. Their archive is just sick. I love the juxtaposition between the ’70s, ’80s and ’90s shoes. My personal favorite is the ’90s silhouette.”