- The Rundown with Ramon Ray
From Fashion Intern to Hoop Earings Mogul
In this episode of the Rundown with Ramon, Donyale Walton, founder of Hoop Mobb,, shares her keys to success and how it can help you and your business. Hoop Mobb is a successful direct-to-consumer business that has achieved seven-figure revenues. With a team of seven dedicated members, the company has experienced remarkable growth under Donyale's leadership. One of the keys to Hoop Mobb's success lies in its vibrant community centered around hoop earrings, as well as fashion and beauty, specifically tailored for black women. Donyale understands the cultural significance of hoop earrings within the Black community, and she has effectively tapped into this market to create a loyal customer base. Hoop Mobb is truly a family affair, with Donyale's sister and mother actively involved in the business. Their collective efforts have contributed to the company's achievements and further strengthened the family bond. The success of Hoop Mobb's community can be attributed to various factors. Donyale has established a thriving Facebook group where members can engage, share their experiences, and show brand loyalty. Additionally, Donyale's personal touch is evident as she frequently goes live to connect directly with her customers, fostering a sense of authenticity and rapport. While Hoop Mobb may not heavily rely on search engine optimization (SEO), the company has effectively utilized Facebook ads and the power of its community to drive sales. The strong sense of community and engagement has proven to be a valuable marketing tool. What makes Donyale's journey even more inspiring is her background. She is a graduate of a junior college and does not possess an MBA. Starting as a fashion intern and working various jobs, including a cupcake factory, she persevered to transform her passion into a successful business. Hoop Mobb's initial success can be attributed, in part, to the strategic use of scarcity. By creating a sense of urgency through limited inventory, customers were motivated to make quick purchases before items sold out. This approach generated a buzz around the brand and contributed to its early growth. In summary, Donyale Walton's Hoop Mobb is an exceptional direct-to-consumer business that has achieved impressive results. By leveraging the power of community, cultural significance, and personal engagement, Donyale has built a brand that resonates with black women seeking hoop earrings, fashion, and beauty products. Despite lacking traditional business credentials, Donyale's determination and strategic approach have propelled Hoop Mobb to great heights, solidifying its position within the market.