MEAC/SWAC Kickoff’s Impact to HBCUs

The Cricket MEAC/SWAC Challenge Kickoff is an annual game featuring HBCU football teams from the Mid-Eastern Athletic Conference (MEAC) and the Southwestern Athletic Conference (SWAC). BE host Ashlei Stevens sits down with this year's challengers: Coach Oliver "Buddy" Pough of South Carolina State University and Coach T.C. Taylor of Jackson State University. The two coaches discuss what this game means for sponsorships, NIL, business partnerships, and national attention to HBCUs. The kickoff takes place Saturday Aug. 26 in Atlanta and airs on ABC network at 7:30pm ET.