Video App Vine Hits 40 Million Users
Black Enterprise Magazine September/October 2018 Issue

(Image: Vine)

Vine reached an impressive milestone on Tuesday.

The video service announced via Twitter that it now has more than 40 million registered users–a significant increase from the 30 million users the service reported in early June. It’s been almost a year since Twitter acquired  Vine and the short-video-taking app continues to prove that it’s a viable social platform, despite healthy competition from Instagram video and other services that preceded it like Viddy and Kik.

Many thought the app, which allows users to create six second videos, would become a thing of the past when Instagram announced users would be able to shoot 15-second videos with its new video offering.  However, Vine continues to serve as a leader in the short-video market.

To see how you can leverage Vine, check out our articles on the Twitter’s video-based tool:

How Brands Get Innovative on Vine

Instagram Video vs. Vine: Why Popular Photo-Sharing App’s Latest Element Wins for Brands

5 Tips to Improve Engagement with Video-Sharing App Vine

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.