TwitChange wins Mashable Award for Social Good at CES - Black Enterprise
Black Enterprise Magazine January-March 2019 Issue

King rules the celebrity auction sector

After a hectic day running to and fro on the first day at the 2011 International Consumer Electronics Show, the 4th Annual Mashable Social Media Awards show was a welcome reprieve and the highlight of my Thursday evening.  An even bigger surprise was learning that TwitChange, the winner of the most creative social good campaign in 2010, was a Black-owned company. Winning a Mashable award is no small deal. The Award winners are voted on by the Mashable community. With more than 30 million monthly page views, Mashable, which delivers news in social and digital media, technology and Web culture, is one of the top 10 blogs in the world, according to Technorati.  So being acknowledged by their readers is a real honor.

TwitChange is an online celebrity charity auction founded by Pastor Shaun King. Here’s how it works: Fans bid on a chance to be followed, mentioned, or retweeted by their favorite celebrities on Twitter. All of the proceeds from the auction go to the charities.  More than 175 celebrities like Eva Longoria, Kim Kardashian, Shaquille O’Neil, and Justin Bieber have been influential in getting people interested in social causes through TwitChange. The company received over 35 million hits in a month and raised $540,000, plus $100,000 in donations for its first and most well known auction to build a home in Haiti for kids with special needs.

“It was their influence on Twitter that earned them all of the accolades from our audience and the almost one million people that voted in the Mashable awards,” said Pete Cashmore, CEO at Mashable after the event. “It really has that viral affect where if you do a good deed, all of your friends are going to see it and follow along. I think it is a fantastic trend that people are using social media to do social good.”

Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.