3 (Non-Creepy) Ways to Follow up After a Networking Event
Business Career

3 (Non-Creepy) Ways to Follow-up After a Networking Event

  • Are paper business cards extinct? As I travel to various interactive conferences I find there are more digital transfers of contact information than business cards changing hands. With the introduction of smartphones and tablets into the work environment, people have the ability to share their contact information digitally in real-time so the idea of a physical card may be a thing of the past for some.
  • One of the major problems with traditional business cards is that we have a pile of them; we can never find the one we need when we need it and our pertinent business contacts need to be stored digitally. There are a host of technologies that can equip users to store contacts digitally that can be accessed from any mobile device at anytime and integrates a social layer to business networking and provides the context of the interaction. Still, I would argue that there is still value in paper business cards so don’t throw your cards away, yet. But here are five digital tools that can help you make the transition smoothly. —Hajj Flemings

If you’ve ever exchanged contact information at a networking event, then waited too long to follow-up, you’re not alone. A great way to break the ice is to show value.

 

(Image: iStock/GCShutter)

 

Ways to Follow Up After Networking

  • Reference the event.
  • Mention something specific that was discussed during your meeting.
  • Add value to the relationship:
    • Include a link to an article of interest to the other person.
    • Create share-worthy content that’s related to the other person.
    • Connect the person to another professional who has mutual interests.
  • Summarize your message with next steps.

Examples of Follow-Up Emails

  • Do your homework.
  • Include a positive comment.
  • Add your insight or your point of view.
  • Amplify their brand message.
  • Add value to the relationship.

Examples:

Hi Lisa,

It was nice to meet you at the Women Win in Business event. I was inspired by our conversation on bridging the gender gap in venture capital. I also came across a recent study on the top trends in biotech—I thought you’d find this interesting.

With Tech week 2017 right around the corner, do you have time next week to discuss ways we can help each other reach our goals?

Hi John,

It was great meeting you at the Photo Camp & Workshop event. I took your advice on how to bring still photos to life with animation. I also watched your profile on “ABC This Morning”—I’m even more inspired by your work. You mentioned the need for an intern. Do you have any time this week to discuss this opportunity?

Hi Tim,

I had a great time talking with you about the show Shark Tank. I’m still laughing at your impersonation of “Mr. Wonderful.” I’ve included your tips for investor pitch decks in my presentation for women-led startups. Feel free to share (include link).

Hi Cary,

It was really nice meeting you at the Black Enterprise Women of Power Summit. I noticed on your Snapchat that you’re working on an e-book about salary negotiation tips for women. I have several women CEO’s in my organization who may be a good fit as experts. Would you like for me to do a virtual introduction?


×
'