WATCH: MC Hammer Launches His Own Search Engine WireDoo - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Last week, during the annual Web 2.0 Summit in San Francisco, CA, entertainer turned tech entrepreneur MC Hammer (born Stanley Burrell) made a major announcement. The Co-Founder/CEO of Alchemist MMA revealed his plans to launch WireDoo, a new relationship-driven search engine. The “deep search” site is set to launch in the fourth quarter as an alternative to Google and Bing.

The news places Hammer in a very competitive marketplace with the potential for a financial coup if the service proves successful as the online sector continues to grow and draw advertising dollars. As part of his announcement, Hammer had a sit down interview with Web 2.0 Summit correspondent Alex Howard in which the two discussed how WireDoo differs from other search engines, the power of minorities in social media and the Occupy Wall Street movement.

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Anslem Samuel

Anslem Samuel, Senior Producer, has been a culture critic and entertainment journalist for over 10 years. After a four-year stint as Culture Editor at The Source, the New York native became the founding Editor-in-Chief of The Ave, an independent quarterly publication that combined entertainment, social issues and politics. From there, he served as the Senior Editor for XXL magazine for three years before moving up the ranks to Digital Content Director for Also heading up an award-winning relationship blog, he now brings his lifestyle expertise to