2012 Grammys Decoded: Predictions on Music’s Big Night

L.A. Times writer Gerrick Kennedy makes his picks for who will bring home a trophy

Airing on CBS on Sunday, February 12, The Grammys stands as music’s biggest award show. It’s a night where all the musical achievements of the past year can be appreciated and artists can network among some of the biggest acts of the year, including the ubiquitous Adele and Lady Gaga, along with Rihanna, Nicki Minaj and Bruno Mars. “Winning a Grammy says, ‘My peers believe this body of work was the best in its class for that year,” says Gerrick Kennedy, a music writer with The Los Angeles Times. “This is the one show that, for better or worse, recognizes artistry over popularity. It’s that prestige that will never see an artist say, ‘I don’t need a Grammy, I won three BET Awards.’”

This year’s awards will be the first show after The Recording Academy’s controversial cut of 31 categories, many of which were combined into other awards. “Black music critics and fans were angered because [R&B] was taken from eight awards to just four,” Kennedy says. Indeed, the Best R&B Performance award for 2012 includes nominees that in 2011 would have been eligible in the Best Female R&B Vocal Performance, Best Male R&B Vocal Performance, Best R&B Performance by a Duo or Group with Vocals and Best Urban/Alternative Performance, respectively. “I think the biggest drawback is that the new rules and categories left little or no distinction between contemporary and traditional R&B,” he continues. “The [still-present, but slightly named-changed] Best Traditional R&B and Best R&B Performance categories really have no difference if you look at the nominees in both races. So while Beyoncé, Jill Scott, Jazmine Sullivan and Miguel all had big releases, nods went to quieter ones from Kelly Price, Ledisi and El DeBarge, all of which were very traditional R&B discs.”

Still, each year after the show, winners of every category tend to see a brief bump in units sold and a rise of their material on the charts. “The surge in sales, like any award show, seems to come from the public’s desire to know, ‘What makes so-and-so special enough to have won?’” Kennedy says. “They see an artist that maybe a colleague or friend had mentioned or they read about, but hadn’t gotten curious enough to check them out or buy their music. Now they’ve won this huge award and they want to see what the fuss is about. Or it could be an artist that they’d casually been a fan of and purchased a single here and there, but maybe loved their performance [at the awards] so now they want more.”

That curiosity and craving from fans is big business for record labels. Last year, global music sales reached $16.2 billion, with nearly a third ($5.2 billion) coming from digital sales. Kennedy notes a few artists he thinks will help the industry earn some more cash come Grammy night. For starters, he predicts Ledisi to win Best R&B Performance for “Pieces of Me”; Betty Wright and The Roots to take home the trophy for Best Traditional R&B Performance for “Surrender”; Cee-Lo Green and Melanie Fiona to score a win for “Fool for You” in the Best R&B song category; and for R. Kelly to win Best R&B Album for his Love Letter disc. He also predicts a big night for Kanye West, who has this year’s most nominations. Kennedy forecasts that he’ll share a Best Rap Performance Grammy with Jay-Z for their duet, “Otis”; get a win for Best Rap Song with his ensemble cast featured on “All the Lights”; and will repeat his win for Best Rap Album for My Beautiful Dark Twisted Fantasy, an honor he’s previously won for 2005’s Late Registration and 2007’s Graduation. Speaking of Jay-Z, Kennedy also thinks that his wife, Beyoncé, will grab a win for Best Rap/Sung Collaboration with her André 3000-assisted version of “Party.”

Click here to continue reading…

Pages: 1 2
ACROSS THE WEB
  • Pingback: 2012 Grammys Decoded: Predictions on Music’s Big Night » JK Consulting Group, LLC

  • Pingback: Singer Whitney Houston Found Dead in Hollywood Hotel - Black Enterprise

  • Pingback: Iconic Singer Whitney Houston Found Dead in Beverly Hilton Hotel » JK Consulting Group, LLC

  • Pingback: Remembering Whitney Houston Live From Grammy Awards-Black Enterprise

  • Pingback: WATCH: Mc Lyte, Keisha Knight Pulliam & Others Remember Whitney Houston » JK Consulting Group, LLC

  • Pingback: Mary J. Blige, Black Eyed Peas on Impact of Grammys-Black Enterprise

  • Pingback: WATCH: The Grammys Decoded: Artists Discuss the Impact of a Win | Crayton Financial

  • WALTER WEBB / FREELANCE WRITER

    THE 54 ANNUAL GRAMMY AWARDS IS BE MAGAZINES WAY OF REMINDING US HOW
    INVESTING IN THE FUNDALMENTALS OF MUSIC HAVE EDUCATIONAL, TRADES, SKILLS,
    AND FINANCIAL PROSPERITY REWARDS. THE COMPANIES WHICH BRING US THIS MUSIC
    THROUGH AWARDS SHOWS, ARTIST, RADIO, AND INVESTMENTS ALLOW US TO BE APART
    OF REWARDED RED CARPET SHOWS LIKE THE GRAMMYS. STEINWAY MUSICAL INSTRUMENT
    (LVB) IS A GOOD EXAMPLE. THE NAME IS KNOWN FOR ITS IMMORTAL SIGNATURE PIANO HAS BROUGHT OUT THE TALENTS OF PRINCE, STEVIE WONDER, VIVALDI, BACH,
    ALICIA KEYS, AND A LONG LIST OF OTHERS. THEIR MUSIC CAN BE HEARD FROM SUCH
    VENUES AS SONY MUSIC (SNE)AND TIME WARNER’S (TWX) WARNER MUSIC GROUP. NEW
    YORK FRESH OFF A 2012 SUPER BOWL VICTORY IS PLAYING SIRIUS RADIO (SIRI)
    EVERYWHERE. AND THEY OFFER A FRIEND IN THE CULTURAL ARTS THROUGH VENTURING
    WITH EMI PARTNER MILLS MUSIC TRUST (MMTRS.PK). MILLS MAINTAINS THE RIGHT
    TO RECEIVE PAYMENT ON A DEFERRED PURCHASE CONSTRACT RELATING TO COPYRIGHT
    BY EMI MATERIALS. PAVING THE WAY FOR ANOTHER VERSION OF DIVIDENDS WE CALL
    ROYALTIES. WITH SPRING APPROACHING CAFES ARE BUSTLING WITH QUAINT SOUNDS
    QUIET STORMS OF MUSIC. STARBUCKS CAFE (SBUX) HAS ITS OWN MUSIC STORE AND
    IT SYNERGIZES WELL WITH ITS PRIVATE LABEL COFFEE. SUPERMARKETS LIKE WHOLE
    FOODS (WFM) HAVE ADDED CAFES IN FRONT OF THEIR STORES WITH MUSIC COMING
    FROM THE SPEAKERS SYSTEM INSIDE THE STORES. BUT A DAY AT THE GRAMMYS CAN
    ONLY BRING MASTERED BY THE SOUND COMING FROM TELEVISION AND FILM INDUSTRY
    MUSIC SOUND SYSTEM DOLBY (DLB) WHICH HAS BROUGHT PARTYING WITH THE A-LIST
    OF CELEBRITIES A ETERNAL MARDI GRAS. DOLBY IS LICENSED THROUGHT SATELITTE,DIGITAL, COMPUTER, AND STREAMING FOR UP TO DATE MUSIC PRODUCTION.

  • Pingback: Goodbye, Whitney…

  • Lalit

    I create a cmmoent each time I like a post on a site or if I have something to contribute to the discussion. It’s a result of the sincerness displayed in the post I read. And on this article LL Cool J Opens Grammys With Prayer For Whitney Houston | Latest News Online. I was moved enough to drop a thought I do have a couple of questions for you if you tend not to mind. Is it simply me or do a few of these responses look as if they are written by brain dead folks? And, if you are posting at other sites, I would like to keep up with anything fresh you have to post. Could you list every one of your public pages like your linkedin profile, Facebook page or twitter feed?

  • Simon Wilby the smart power

    Smart mouth mobile has yet to let me down. I have not experienced any dropped calls. Thank goodness for the unlimited texting feature, between me and my kids my texting is endless. The apps are simple and easy to download. I am satisfied with my service, there were no hidden fees or surprises when I got bill. You get exactly what you pay for good service!!!

  • http://www.bing.com/69b4eb219073a522ba56072eaad908ee5ce5ea57 here

    This is really a wonderful blog, would you be interested in doing an interview regarding just how you made it? If so e-mail myself!