Tag Archives: advertising
How to Integrate your Website with Traditional Advertising
One of the most popular buzz words in the advertising field right now is "integration"
One of the most popular buzz words in the advertising field right now is “integration,”…
By Bridget McCrea
Obama's Advertising Strategy
Will candidate's plan be to his ultimate detriment?
African American voters have long lamented that Democratic politicians take their vote for granted, while…
By Joyce Jones
Just Because You Build It…
How to turn online tire kickers into actual customers
They flock to your Website in droves, looking for the latest information on a certain…
By Bridget McCrea
The Business of the NBA Finals – Part 6
The Advertisers
With so many entertainment options available today—ranging from 500+ cable channels and pay-per-view programming, to…
By Alexis McCombs
Renetta McCann Leaves CEO Post
Influential executive announces sabbatical leave from Starcom MediaVest
Renetta McCann, one of the most powerful and influential black women in business and advertising,…
By Carolyn M. Brown
The Business of the NBA Finals—Part 3
The Network
Television networks search the high seas to find programming that will appeal to a large…
By Alexis McCombs
The Business of the NBA Finals – Part 2
The League
Last summer, the NBA made headlines when former referee Tim Donaghy admitted betting on games…
By Alexis McCombs
An American Airlines Departure for GlobalHue
Top BE 100 ad agency exits one wing of its business
The nation’s largest multicultural advertising agency has walked away from its longstanding relationship with the…
By Cliff Hocker
Now Read This: Creating Sticky Situations
The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas
In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…
