Tag Archives: branding

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American Family Insurance Partners with Kevin Durant and J.J. Watt

The superstar athletes will be the new brand ambassadors

Superstar athletes Kevin Durant and J.J. Watt are new brand ambassadors.

By Cristie Leondis

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Will Packer Sells Comedy to NBC

4 Winning Branding Strategies From ‘The Wedding Ringer’ Producer Will Packer

Releasing a film over MLK holiday is a one savvy move for the Hollywood producer

Hollywood producer Will Packer shares branding strategy behind his films.

By Carolyn M. Brown

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man-at-computer

33 Actionable Tips for Promoting Your Business on LinkedIn

Check out these insights from presentation experts Ethos on maximizing the platform

Looking to be a thought leader, recruit staff or connect with key influencers? LinkedIn is…

By Kandia Johnson

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Women of Power Summit: Social Media 101 for Senior Professionals

Tech leader and panelist Angela Pitter shares the 5 tough truths and strategy

Social media isn’t just a playground for millennials. Check out tips from Angela Pitter, a…

By Raqiyah Mays

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Marketing

How To Build Relationships With Brand Advocates

It is less costly and more impactful than direct marketing

Tracy Foster, founder of OnaOna founder
Tracy Foster is the founder of ONA (pronounced ō’na), an emerging…

By Carolyn M. Brown

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(Image: File)

6 Useful Web Resources for Public Relations for Your Business

These tools will help you remain ahead of the pack and market your services or product effectively

With public relations and marketing becoming more closely aligned, you’ll need savvy online tools to…

By Kandia Johnson

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How to Use Social Media To Offer Savvy Customer Service

Incorporate a strategy that includes more than promotion and distribution

Given the enormous power of social media, there’s virtually no excuse not to create impeccable…

By Courtney Herring

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Hennessy Honoree: 3 Savvy Branding Tips from Daymond John

Shark Tank co-star and streetwear pioneer awarded with 11th annual Privilège Award

Shark Tank investor and streetwear pioneer Daymond John offers 3 branding strategies for small business…

By Carolyn M. Brown

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Quality Connections: How to Use Social Media to Advance Your Professional Brand

Women of Power Summit panelist Lauren "LC" Johnson talks using platform to boost careers

Black Enterprise Women of Power Summit panelist LC Johnson teaches women how to brand themselves…

By Raqiyah Mays

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Rihanna, Puma, and 3 Other Top Celebrity Fashion Deals

Shortly after its design collaboration with eclectic artist Solange, Puma announced that Rihanna would also…

By Essence Gant

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real-husbands-hollywood-kevin-hart-black-enterprise

Kevin Hart Turns Social Media Fans into Million-Dollar Wins At the Box Office

Check out a breakdown of how he did it with #HustleHart

With over 40 million followers across social-media channels, Kevin Hart used his #Hustlehart work ethic…

By Kandia Johnson

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Image: File

Kendrick Lamar Partners With Reebok In New Deal

Sportswear brand will release capsule collection by the TDE rapper in June 2015

Reebok has signed 27-year-old Kendrick Lamar to an exclusive deal. The Top Dawg Entertainment rapper…

By Kevin L. Clark (@KevitoClark)

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BILLIE HOLIDAY, 44:  Born Eleanora Fagan, Holiday was a noted jazz singer who shifted the musical landscape of her genre in the 1940s and garnered critical acclaim as a result. However, her long-stemming drug and drinking problems caught up to Holiday and her health began to deteriorate. By May 31, 1959, she was checked into the hospital due to complications with her liver and heart disease. She never checked out and passed away July 17, 1959 at the age of 44.

When Branding Goes Wrong: Texas Women Name PR Firm ‘Strange Fruit’

PR firm chooses to change name and apologizes

Two businesswomen named Texas PR firm Strange Fruit, causing backlash via social media in the…

By Essence Gant

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woman-computer-internet

7 Tips for Increasing Your Social Media Audience

Here's how your startup can grow its followers and likes on Facebook and Twitter

Your business may have a solid marketing strategy, but do you have an effective social…

By Carolyn M. Brown

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source: Instagram

Solange Collabs With Puma for Wild Wonders

New sneakers available now

Solange collaborates with Puma to release sneaker collection, Wild Wonders.

By Essence Gant

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5 Savvy Books for Black Entrepreneurs

Here are the must reads for aspiring African American capitalists

These are the five books that every African American entrepreneur should have in their library…

By Cristie Leondis

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ColorComm NYC Hosts Dinner and Dialogue With Tricia Clarke-Stone

The innovator dished on her career and gave tips for inspiring entrepreneurs

Tricia Clarke-Stone, CEO and Co-founder of Narrative_, an entertainment and tech collaborative, talked success tips…

By Cristie Leondis

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Courage Factor: 5 Surefire Steps to Living Fearlessly

Make your dreams reality with these insights from business coach Cheryl Wood

Check out these powerful takeaways to overcome fear from award-winning entrepreneur and business coach Cheryl…

By Roz A Gee

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darkgirls5

Power Professional Ericka Pittman Presents ‘Dark Girls’ Book Launch in New York City

VIP dining event draws who's who in entertainment, media and business

On Nov. 5, Ericka Pittman, a vice president at Blue Flame Agency (a Sean Combs Enterprises…

By BlackEnterprise.com

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Economics Of LeBron: How He Became 6th Man For City Of Cleveland

James' return to Cleveland is a big assist to the City's economy

Lebron James’ return to Cleveland is a big assist to the City’s economy. Here’s how.

By Richard Spiropoulos

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