Tag Archives: Jet magazine

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Sister 2 Sister Magazine Files Bankruptcy

Publication to put a halt on print issues and focus more on its Website

Sister 2 Sister magazine files for bankruptcy and plans to focus more on its online…

By Courtney Connley

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LINDA JOHNSON RICE

Exclusive: Linda Johnson Rice Talks Jet Going Digital and the Future of the Brand

Assures readers that the magazine brand isn't going anywhere

Linda Johnson Rice explains why Jet magazine’s digital transition means bigger and better things for…

By Courtney Connley

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Dwayne Wade: ‘I Was Probably a Terrible Husband’

Dwayne Wade and Siovaughn Funches have been apart for 6 years

Is Dwayne Wade coming clean?

By Makkada B. Selah

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JET Magazine Responds to Fantasia Instagram Comments

Do you think Fantasia has a real beef?

Apparently, JET felt the photos Fantasia and her team sent over were not befitting for…

By Sandra Evangelina Garcia

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Fantasia Upset Over her JET Cover, Wants Apology

Season 3 American Idol winner annoyed that the magazine used an old photo of her

Does she have a beef?

By Cedric 'BIG CED' Thornton

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Jet Magazine Features First Male Gay Couple in Weddings Section

How do you feel about Jet's decision?

Ravi Perry and Paris Prince are now newlyweds.

By Makkada B. Selah

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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Johnson Publishings' Linda Johnson Rice

B.E. Exclusive: New Era for Johnson Publishing with Outside Investment

Sale of stake to JPMorgan Chase allows Chairman Linda Johnson Rice to retain control as she rebrands company

With the capitol investment of JPMorgan Chase to Johnson Publishing, Chairman Linda Johnson Rice sees…

By Alan Hughes

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John H. Johnson: The Icon

The founder of one of America's largest black business empires used his wealth and power to raise the social and economic status of African Americans

John H. Johnson controlled one of the nation’s largest black business empires and used his…

By Derek T. Dingle

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