Tag Archives: Jet magazine

Change Has to Be Authentic The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

Posted: November 28, 2011 Tags: , , , , , , , , , , , , , ,
Johnson Publishings' Linda Johnson Rice

B.E. Exclusive: New Era for Johnson Publishing with Outside Investment

Sale of stake to JPMorgan Chase allows Chairman Linda Johnson Rice to retain control as she rebrands company

With the capitol investment of JPMorgan Chase to Johnson Publishing, Chairman Linda Johnson Rice sees…

By Alan Hughes

Posted: July 11, 2011 Tags: , , , , , , , , , , , ,

John H. Johnson: The Icon

The founder of one of America's largest black business empires used his wealth and power to raise the social and economic status of African Americans

John H. Johnson controlled one of the nation’s largest black business empires and used his…

By Derek T. Dingle

Posted: February 10, 2009 Tags: , , , , , ,