Tag Archives: Kanye West

Before reality TV took over, cable networks like BET, MTV and VH1 (along with an assortment of broadcast programs) used to dedicate hours to airing music videos. Now, there are only a handful of such shows around and fans are more likely to watch their favorite artist’s latest clip online than on TV. With that said, the quality and concepts for most musicians have gone down. Gone are the days of the multi-million dollar video shoot that was more than a lip-syncing affair and produced mini movies. Still in the midst of Black Music Month, BlackEnterprise.com takes a trip down memory lane with some of the most expensive music videos made by African American artists. You’ll also discover which famous family has a penchant for not only making records but breaking them (and budgets) as well. —Anslem Samuel

16 Most Expensive Music Videos by Black Artists

Creative expression for music artist sometimes comes at a high cost

From Michael Jackson and MC Hammer to Kanye West and Will Smith, music videos often…

By Anslem Samuel

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The Future of Music: Dos and Don’ts of Promoting Your Music on Social Media

Expert tips on how your to 'socialize' your sound and reach the masses

Wayne Sutton and William Moss give expert tips on how your music can reach the…

By Kahliah A. Laney

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Black Music Month Power Player: Little X, The Director

From intern to being one of the music industry's most sought after visionaries, the noted video director explains how he keeps his career in focus

Previously known as Little X, Director X speaks on his evolution from intern to illustrator…

By Aliya Ewing

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Black Music Month Power Player: Ryan Leslie, The Producer

From music production intern to hit maker, the Grammy nominated producer talks about the importance of social media for today's beat maker

Music producer Ryan Leslie is the industry's modern-day Renaissance man (Image: Press)
It’s hard not to…

By Janel Martinez

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Black Music Month Power Player: Cortez Bryant, The Manager

As the man behind platinum rap stars Lil Wayne and Drake, Cortez Bryant has brokered blockbuster deals and reveals a new one on the horizon

As part of Black Music Month, Lil Wayne and Drake’s manager Cortez Bryant speaks on…

By Kenya N. Byrd

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

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By Andreas Hale

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Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

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By Alvin Blanco

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Hip Hop’s Soundtrack to the Election

(source: okayplayer.com)

Hip-hop continues to throw its unwavering support behind Sen. Barack Obama as he takes…

By Renita Burns

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