Tag Archives: marketing

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Travel Elite: African American Tourism CMO Has BIG Plans for Dallas

Noelle LeVeaux proves just how career driven she is

Sophisticated. Poised. Respected.
What do these words signify? They are just a few words to describe…

By Kimberly Wilson

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The Brand Audition: Casting Your Business For Center Stage

7 tips to help business owners run the show

Here are seven tips to cast your business to center stage:
1. Show Up (On Time)
Well,…

By Roz A Gee

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Twitter Turn Up: 5 Easy Tips for Entrepreneurs to Upgrade Your Presence

Use these steps to boost exposure and gain more customers

Need to expand your marketing power and increase sales with Twitter? Try this strategy to…

By Teri Harrison

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6 Habits of Ineffective Entrepreneurs

Here’s the list of habits you don’t need if your goal is business success.

By Teri Harrison

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4 Savvy Tips For YouTube Marketing

This strategy will help you leverage the popular platform for branding success

Learn how to use the power of video to catapult your brand on popular platform…

By Teri Harrison

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4 Ways Search Engines Help Small Businesses

Appearing in local search results can affect sales and business growth

Knowing how search engines rank your business is key in driving growth and expanding exposure.

By Carolyn M. Brown

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Jameel Spencer

Jameel Spencer: Defining the Brand When It Matters

Professional talks success in the entertainment business

Working with brands like Jay-Z, VIBE and Sean Combs, Sequential’s new CMO, Jameel Spencer, speaks…

By Cedric 'BIG CED' Thornton

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E-Commerce Businesses: Sales Mistakes and How To Avoid Them

E-commerce entrepreneurs: Here are four mistakes to steer clear from

E-commerce entrepreneurs, use this innovative strategy and avoid common mistakes that could cost you clients,…

By Carolyn M. Brown

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Ready, Set, No: The #1 Reason You Should Not Launch Your Business

Budding entrepreneurs, don’t get distracted by the hype

Budding entrepreneurs, don’t get distracted by the hype. Starting a business requires research and market…

By Teri Harrison

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

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Money-Making Networking Moves For Entrepreneurs

Upgrade your net worth with this strategy

If you’re a small business owner, this networking strategy is tailored for you.

By Carolyn M. Brown

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Selling Your Most Valuable Product: You

Here’s how you can influence people to buy into you and your product or service

Regardless of the profession, everyone must sell himself or herself in some capacity. Think elevator…

By Carolyn M. Brown

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The New Loyalty Is Not Just About Transactions; It's About Interactions

Loyalty Is Not Just About Transactions; It’s About Interactions

Real loyalty isn't created at the close of the sale

Companies who truly value interactions develop ways to reward and recognize loyal customers beyond points,…

By C. Daniel Baker

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Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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conroe brooks

How Two Actors Made a Business Out of ‘Flash-Mobs’

Flash Mob America: How a growing dance craze became a full-fledged production company

Actors Conroe Brooks and Staci Lawrence were so moved by the memorial service held for…

By Carolyn M. Brown

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Who Should Manage a Company’s Social Media Presence?

When it comes to your company's social media strategy, who should take the lead?

Overseeing an organization’s social media efforts usually overlaps departments. Here’s how to decide who in…

By C. Daniel Baker

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A Great Place for Marketing

Samplesaint’s geo-fencing service gets customers in a shopping frame of mind no matter where they are

Essentially, consumers can receive push notifications from a brand when they physically enter geographic locations…

By Marcia Wade Talbert

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(Source: Madame Noire)

Ella Curry: Publishing Positioner for Many Popular Black Authors

Savvy businesswoman behind the success of many bestselling authors

Ella Curry, of EDC Creations Media Group, marketed books of many well-known, bestselling authors including…

By Sasha King

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MarkWalker300232

Cool Jobs: Mark Walker Brings Star (Marketing) Power to Hollywood

In order to get blockbuster results, this exec infuses hard work, passion

With more than two-decades in Hollywood, this executive brings his commitment to accepting nothing but…

By Gil Robertson

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Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

John Hopkins study reveals racial disparity in alcohol advertising

By Gerren Keith Gaynor

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