Tag Archives: marketing

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Ready, Set, No: The #1 Reason You Should Not Launch Your Business

Budding entrepreneurs, don’t get distracted by the hype

Budding entrepreneurs, don’t get distracted by the hype. Starting a business requires research and market…

By Teri Harrison

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

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Money-Making Networking Moves For Entrepreneurs

Upgrade your net worth with this strategy

If you’re a small business owner, this networking strategy is tailored for you.

By Carolyn M. Brown

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Selling Your Most Valuable Product: You

Here’s how you can influence people to buy into you and your product or service

Regardless of the profession, everyone must sell himself or herself in some capacity. Think elevator…

By Carolyn M. Brown

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The New Loyalty Is Not Just About Transactions; It's About Interactions

Loyalty Is Not Just About Transactions; It’s About Interactions

Real loyalty isn't created at the close of the sale

Companies who truly value interactions develop ways to reward and recognize loyal customers beyond points,…

By C. Daniel Baker

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Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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How Two Actors Made a Business Out of ‘Flash-Mobs’

Flash Mob America: How a growing dance craze became a full-fledged production company

Actors Conroe Brooks and Staci Lawrence were so moved by the memorial service held for…

By Carolyn M. Brown

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Who Should Manage a Company’s Social Media Presence?

When it comes to your company's social media strategy, who should take the lead?

Overseeing an organization’s social media efforts usually overlaps departments. Here’s how to decide who in…

By C. Daniel Baker

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A Great Place for Marketing

Samplesaint’s geo-fencing service gets customers in a shopping frame of mind no matter where they are

Essentially, consumers can receive push notifications from a brand when they physically enter geographic locations…

By Marcia Wade Talbert

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(Source: Madame Noire)

Ella Curry: Publishing Positioner for Many Popular Black Authors

Savvy businesswoman behind the success of many bestselling authors

Ella Curry, of EDC Creations Media Group, marketed books of many well-known, bestselling authors including…

By Sasha King

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Cool Jobs: Mark Walker Brings Star (Marketing) Power to Hollywood

In order to get blockbuster results, this exec infuses hard work, passion

With more than two-decades in Hollywood, this executive brings his commitment to accepting nothing but…

By Gil Robertson

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Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

John Hopkins study reveals racial disparity in alcohol advertising

By Gerren Keith Gaynor

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Strategies For Nailing Down Perfect Blog or Company Name

How to come up with the next Groupon or Google

How to come up with the next Groupon or Google

By Gerren Keith Gaynor

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AD COLOR founder Tiffany Warren

Tiffany Warren Advocates for Diversity in Advertising Industry with ADCOLOR

We caught up with the founder of ADCOLOR to discuss her career in advertising and the importance of diversity within the advertising industry

Founder of ADCOLOR discusses her career in advertising and the importance of diversity within the…

By Amanda Miller Littlejohn

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CEO Suzan McDowell On Marketing And Building A Brand

McDowell talks about working with clients and marketing basics

McDowell talks about working with clients and marketing basics

By Black Enterprise

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Meet Your Small Business University Instructor: Tina Wells

For the Black Enterprise Small Business University, this marketing expert offers tips to grow your business.

Tina Wells, social media influencer, offers tips to grow your business for the Black Enterprise…

By Demetria Irwin

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Entrepreneurs: Learn How to Create Marketing Buzz for Your Business

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

Register for the Black Enterprise Small Business University NOW and learn how to build and…

By Elayne Fluker

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MaryJBligeBurgerCommercialRemoved

UPDATE: Burger King Pulls Chicken Ad, But Damage to Mary J. Blige Brand Already Done

We all make mistakes. Here are a few suggestions for a better brand move

After an outpour of backlash about a Mary J. Blige commercial that raises more than…

By Janell Hazelwood

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UBR Spotlight: Construction Firm CEO Marjorie Perry

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Marjorie Perry, founder of MZM…

By Alfred Edmond, Jr.

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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