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The League Scores Big with Social Media During 2012 NBA Finals

As adoring fans await Game 5, see how the NBA stacks up on its social media platforms

In May, 63% of live TV viewers multi-task with their smartphone, posting content online while…

By Hajj Flemings

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Jeremy Lin Decoded: Cashing in on Overnight Success

A look at the unlikely NBA star's bankability and the impact of his brand

Overnight the New York Knicks guard became a national sensation as the first Asian-American NBA…

By Adena Andrews

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Basketball Wives’ Royce Reed Creates Her Own Reality on Stage

The reality star rebrands herself with budding acting career and series of youth-centered books

Using her notoriety from reality TV, the budding businesswoman breaks into acting with Platanos &…

By Amber McKynzie

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Will Marriage Help or Hurt LeBron James’ Brand?

Weighing the pros and cons of marriage and a prenup on a the NBA star's tainted brand

In the wake of LeBron James’ engagement, experts chime in on the impact on his…

By Adena Andrews

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David Banner’s New Year’s Resolutions for the Black Community in 2012

The outspoken entertainer offers up three key lessons for Black America in the New Year

Heading into 2012 outspoken rapper David Banner offers up three lessons and goals for the…

By David Banner

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Jordan Brand: The Next Generation of Shoes & Stars

Michael Jordan's sneaker brand is as strong as ever thanks to his hand-picked all-star pitchmen

Jordan Brand continues to excel as an extension of Michael Jordan’s business thanks to new…

By Branden J. Peters

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LeBron James, Dwayne Wade, Chris Bosh holding Miami Heat jerseys

Jalen Rose: A Ring Doesn’t Make a Champion

ESPN analyst discusses LeBron James’s playoff run and today’s athlete’s obsession with championships over the game

Former NBA player and ESPN analyst Jalen Rose chimes in on the debate over LeBron…

By Andreas Hale

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10 NBA Greats Who Never Won a Championship

Not every athlete needs a championship to achieve greatness

LeBron James made the move to Miami in a quest to win a championship, but…

By Alvin Blanco

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LeBron James Introduces Sheets Energy Strips

The NBA star and his business partners reenergize the market with an innovative product meant to give consumers a boost

NBA star LeBron James and partner Maverick Carter join forces with Purebrand LLC to launch…

By Christina Tapper

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10 Highest Paid Players in the NBA Finals

Basketball players who are top earners and at the top of their game

The match-up between the Miami Heat and the Dallas Mavericks in this year’s finals will…

By BlackEnterprise.com

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LeBron James with hand on chin

LeBron James Decoded: A Slam Dunk Brand

Moving to Miami only amplified LeBron James' stock in the NBA and is having a similar effect on his business and bank account

Since joining Dwayne Wade on the Miami Heat, LeBron James has made millions more and…

By Andreas Hale

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Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

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4/11: Leaders of the New School

Schools in session! See why these 11 young, innovative leaders will soar in the new year

By Janel Martinez

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A Lesson from LeBron in Emotional Intelligence

Cavaliers Owner Dan Gilbert's response to James' exercising control over his NBA career amounts to a flagrant foul

Emotional intelligence is the ability to manage yourself and your emotions, and to understand and…

By Marshawn Evans

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How To

Password Protect Your Flash Drive In Two Simple Steps

Flash drives, thumb drives, USB sticks: whatever you want to call them, they’re more than…

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Black Female Voice Actor on How to Break into the Lucrative Voice-Over Business

“The secret society [of the voice-over business] is due in part because it’s a career…

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