Tag Archives: NBA

big-sean-guap-video

New-Look Detroit Pistons, Fox Sports Detroit Tap Rapper Big Sean for New Promo [Video]

Rapper featured in 'Together We Can' Commercial

The Pistons are expected to be much improved this season

By Darren Sands

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lebron-james-top-nba-salaried-playoffs-black-enterprise

For the Heat in Cleveland, it’s Thanksgiving at the James Household

Heat will celebrate Thanksgiving at the home of LeBron James before heading to Toronto

The Heat are in Cleveland for Thanksgiving

By Darren Sands

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derrick-rose-adidas

Reinsdorf, adidas React to Derrick Rose’s Season-Ending Injury

Star guard underwent successful surgery Monday

Jerry Reinsdorf, the Bulls owner, said he was “heartbroken”

By Darren Sands

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(Image: Instagram)

Kobe Bryant Signs Two Year Extension With Lakers

Two-year extension said to be worth $48.5 million

Few saw signing of Bryant coming. For Lakers, it may be right move

By Darren Sands

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dwyane-wade-sons

Dwyane Wade Sells Sitcom Based on Single Fatherhood to Fox

Show will be based on his life as a single father

“Who’s going to play me? I haven’t figured that out yet, but I’m sure it’s…

By Darren Sands

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Highlights like this one landed DeAndre Jordan in the newest SportsCenter commercial.

DeAndre Jordan Stars in New SportsCenter Commercial

ESPN is in full NBA mode with new spot for SportsCenter

In the commercial, Jordan tries to enter the Top 10 plays “club” — only to…

By Darren Sands

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(Image: File)

NBA and American Express Partner in Digital Lifestyle Destination

New content partnership for 2013-14 season

‘Off the Court’ promises everything you need to know

By Darren Sands

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lebron-james-top-nba-salaried-playoffs-black-enterprise

NBA Players Less Likely to Come From Poor Backgrounds, Study Says

Middle-class, two-parent homes produce more players in today's league

Does one’s background factor into athletic success?

By Darren Sands

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Kobe

Behind the Numbers of Kobe Bryant’s $24 Million Dollar Payday

Just got paid ... Friday night ...

It’s good to be Kobe Bryant

By Darren Sands

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Stephen Curry is making his mark on and off the court this season. He is Under Armour's newest signee.

NBA Renews Deal With Under Armour, Sears

As Under Armour fills basketball roster, NBA strengthens ties

Terms of the deal were not disclosed

By Darren Sands

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Cleveland Cavaliers guard Kyrie Irving.

[VIDEO] Kyrie Irving is Back as Uncle Drew in Pepsi MAX Short

Viral short features Maya Moore, Nate Robinson

What do you think of the Uncle Drew role?

By Darren Sands

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Knicks guard Raymond Felton recently visited Under Armour headquarters before a recent preseason game in Baltimore.

Under Armour Highlights Raymond Felton Visit to Headquarters

Knicks guard is brand's presence in No. 1 media market

Check out Raymond Felton’s recent visit to Under Armour

By Darren Sands

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Photo courtesy of ESPN.

Sage Steele Will Join ESPN’s NBA Countdown as Host

New role part of multi-year extension

Sage Steele will bring a veteran presence to new role

By Darren Sands

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Stephen Curry is making his mark on and off the court this season. He is Under Armour's newest signee.

On Eve of NBA Season, Stephen Curry Steps Into the Spotlight With Under Armour

After leaving Nike, Curry ready to take center stage with a new brand

Stephen Curry is one of the league’s emerging stars and most coveted endorsers

By Darren Sands

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Taco Bell Announces Doritos Cool Ranch Taco Release Date

NBA, Taco Bell Expand Marketing Partnership

Brand will continue as title-sponsor of Skills Challenge

NBA expanding relationship with Taco Bell that began in 2009

By Darren Sands

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Join Magic Johnson at the Entrepreneurs Conference

Earvin “Magic” Johnson, ESPN NBA Countdown Part Ways

NBA Hall of Famer cites schedule, other commitments

ESPN’s NBA Countdown show will have a new look this year

By Darren Sands

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Paul Pierce has been traded away from the franchise for which he played his entire career. But his brand-awareness in Boston could be quite lucrative for the veteran forward when he retires.

Paul Pierce Says he Wants to Build a Business in Boston

Pierce is gone from Boston, but not forgotten -- and that could pay off big in retirement

Few athletes have been as well-positioned as Paul Pierce to capitalize on his popularity in…

By Darren Sands

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Kevin-Durant-may-sign-with-roc-nation-black-enterprise

2013 NBA Preseason to Tip Off in Instanbul

Season begins Oct. 29

The NBA season will officially begin with Kevin Durant showcasing his skills in Turkey.

By Darren Sands

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UtahStadium

Utah Jazz to Install New Mega Scoreboard in Arena

There are big scoreboards now at almost all arenas.

The new and improved scoreboard is scheduled to be completed by October, before the 2013-2014…

By Michael Smith

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man-putting-nba-logo-on-floor

Do You Like? NBA Agrees to Display Ads on Hardwood Next Season

NBA teams have promoted and showcased advertisements either along courtside or on the player’s jersey

What do you think of this move??

By Sasha King

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