Tag Archives: Social Media Week 2012

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6 Ways Female Execs Can Master Social Media

Women can enhance their presence across various platforms by following these easy-to-follow pointers

Moderator Mo Krochmal of Social Media News NY and panelists discussed ways females can excel…

By BlackEnterprise.com

Posted: February 23, 2012 Tags: , , , , , ,
Harnessing the power of social for social good was a major trend and point of discussion among conscious techies and seasoned panelists during Social Media Week 2012. We’ve seen how quickly platforms can be used to mobilize reform efforts thanks to social media’s influence in the Arab Spring and recent Occupy Movement. Digital thought leaders have no doubt that, when used properly, social media can be a significant cultural unifier, connecting people and efforts despite location. Moderated by Alice Korngold of Korngold Consulting LLC, "Social Media for Social Good"—an hour-long panel discussing best practices to use when furthering a cause in the digital space—wasn’t short of generating great ideas. The panelists included Cheryl Heller, board chair at PopTech; Dan Savage, creator of the It Gets Better Project; President and COO of Digitaria Doug Hecht and Carmel Hagan of Common. Here’s how social media enthusiasts can use various platforms for social good:--–Noni Cavaliere

How to Become a Digital Do-gooder

Here’s what you should consider when perfecting your social good campaign

Moderated by Alice Korngold of Korngold Consulting LLC, “Social Media for Social Good”—an hour-long panel…

By BlackEnterprise.com

Posted: February 22, 2012 Tags: , , , , , ,
New media has changed the way businesses function, increasing the amount of power consumers hold. This shift is evident in the way consumers use, socialize and interact with brands on the Web. Let’s face it: We are now, all—like it or not—immersed in a socially driven society, where the need to share every move, want, or purchase is apparent via our Google+ circles, Foursquare and Facebook check-ins, and instantaneous Twitter updates. Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform brands how they can take advantage of social media at the opening of Social Media Week, showcasing some top consumer trends and the various ways customers interact with them. See what four trends brands should pay close attention to this year--and beyond. --Noni Cavaliere

Top Trends Shaping Social Media in 2012 and Beyond

Certain trends are dominating social media this year and entrepreneurs stand to benefit if they can keep up

Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform…

By BlackEnterprise.com

Posted: February 16, 2012 Tags: , , , , , ,
Jermaine Dupri 007_sm

Social Media Week 2012: Jermaine Dupri Discusses Global 14

The music mogul-turned-social network creator discusses the power and influence of social media

Jermaine Dupri, a Grammy Award-winning songwriter, rapper, and producer, believes that his high profile and…

By Marcia Wade Talbert

Posted: February 14, 2012 Tags: , , , , , ,