As a business owner, customer acquisition should be our first priority. Without customers, we do not have a business. Here are three ways to find new customers:
1. Existing Customers
The first way is to leverage your existing customer base.
If you provide a great service experience, your existing customers can also be your cheerleaders. Make sure you encourage satisfied customers to leave reviews on sites such as Google, Amazon, Facebook, or Yelp.
Offer a discount or a rebate to your customers for providing referrals. This is a great incentive for them and will create repeat business for you.
Satisfied customers will share their experiences with their network, provide referrals, and help you grow your customer base.
2. Social Media
Your next customer is closer than you think. While many of use social media personally, platforms such as LinkedIn can help us professionally.
LinkedIn offers the opportunity to get in front of your ideal prospect. Join groups that serve your target audience. Add value to the group by providing educational content.
If you like to be in front of the camera, YouTube is the place to be. Position yourself as an expert in your field to reach potential clients. Creating video content is a great investment for you and your business.
You want to draw your prospect to you. This is a long game but well worth the effort.
One of the best, and underutilized, ways to find new customers is face-to-face networking. For some, it may be uncomfortable, but business is about relationships. And you want to get people to know, like, and trust you so that they do business with you.
All networking events are not equal. Find out where your target audience hangs out and show up. Build relationships with the organizers and have them make introductions for you.
Face-to-face networking is one of the best ways to grow your business.
Building your customer base is a daily activity. You have to position yourself as the best option in the marketplace. By using these tactics, you will be well on your way to growing your business and increasing your revenue.