45 GREAT MOMENTS IN BLACK BUSINESS – NO. 9: Hip-Hop Emerges as Economic Force - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

BLACK ENTERPRISE celebrates the 45th anniversary of its roster of the nation’s most successful black businesses—The BE 100s. To commemorate the significance of this collective’s widespread impact on black business and economic development as well as American industry over four decades, we have presented 45 milestone moments. As part of this tribute, we continue our yearlong countdown.  

2002: Hip-Hop is Recognized as a Global Economic Force

The leader of this business and cultural phenomenon that is hip-hop is none other than BE 100s CEO Russell Simmons, head of 2002 Industrial/Service Company of the Year, Rush Communications, and founder of Phat Farm and Def Jam Recordings.

The co-founder of such iconic brands like Def Jam Recordings and Phat Farm, Simmons nurtured hip-hop into a cultural force and helped make it a lucrative business. In fact, some observers often parallel the mega impact Simmons had on the hip-hop scene to what legendary entrepreneur Berry Gordy did when he brought soul music to America’s mainstream.

russell simmons

Black Enterprise Magazine cover – December 1992

The trailblazing record label Def Jam helped start the careers in the 1980s and 1990s of many significant artists, including LL Cool J, Public Enemy, the Beastie Boys, and Run-DMC. Def Jam was part of Rush Communications, the umbrella company for all of Simmons’ enterprises.

russell simmons

Black Enterprise Magazine – December 1999

Via his Def Jam venture, Simmons produced music, comedy shows, and motion pictures. His Phat Fashion L.L.C. sparked the billion-dollar urban attire industry. He was a mentor to multiple entrepreneurs in the entertainment and fashion businesses.

Simmons’ amazing success helped Rush Communications become the 2002 Black Enterprise Company of the Year. The honor came after his New York-based company reached 2001 revenues of $192 million, reportedly up 92% from 2000. Though the recession walloped fashion industry, Phat Farm men’s apparel line—Rush’s main business—had revenues of $120 million, twice that of 2000. Baby Phat, the women’s apparel line launched in 2000, totalled $30 million in 2001, three times higher than in 2001.

Black Enterprise Magazine – December 1992

Many of Simmons’ biggest feats came from strategic moves he made in the 1990s and 2000s, showing his astute skills in business and promotion. Some top deals included the launch of Def Comedy Jam on HBO in 1991. Its stars included Chris Rock, Jamie Foxx, Cedric the Entertainer, and Steve Harvey. Two years later, Simmons started Phat Farm and Baby Phat. Both labels sold for $114 million in 2004.

Exiting before the music industry crashed, Russell sold his last shares of Def Jam for $100 million to the Universal Music Group in 1999. Nine years later, he launched Global Grind, a hip-hop blogging political site with some 40 million fans.

By 2011, Forbes reported Simmons had a net worth of $340 million. Still a business mogul, he continued to divest. Last year, prepaid debit card provider Green Dot paid $147 million to acquire UniRush L.L.C., the company that makes the RushCard, co-founded by Simmons in 2013.

Yet Simmons’ journey has come with some adversity. A number of media outlets have reported that Simmons has been accused of sexual misconduct spanning three decades and extending from assault to rape by several women. The news came after allegations surfaced last November, causing Simmons to remove himself from his companies. The allegations prompted J.C. Penney and HBO to halt doing business with Simmons.

Simmons has disputed the accusations.

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Jeffrey McKinney

Jeffrey McKinney is a long-time freelance business writer and reporter, contributing to Black Enterprise magazine for several years on broad range of business and financial topics. He also writes regularly for Franchise Times, a highly regarded publication covering the franchise industry.


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