6 Ways To Boost Your Business With Pinterest

Entrepreneurship

6 Ways to Boost Your Business with Pinterest

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I've been exploring social media's latest runaway site – Pinterest*, a virtual bulletin board that allows users to share images, objects, and links they find interesting or inspiring. While, personally, I enjoy pinning photos of stylish outfits, chic MacBook and iPad cases, and outtakes from home décor magazines, I see the value this platform has for brands. When it comes to my brand, I’ve taken a thought leadership approach— just check my "Essential Books" board to see what branding, social media and marketing books I’m reading. This user-friendly platform is already proving to be valuable for businesses.

There’s serious potential to drive sales for business owners. Getting images of your products pinned and repinned can literally drive customers to your door step. At the very least, it will drive traffic to your website where customers can request your service.

Here are 6 ways small businesses can extend their brand and up their revenue using Pinterest:
Amanda Miller Littlejohn is an idea oven and brand problem solver working at the intersection of public relations, journalism, marketing and social media. A former journalist, she is the founder of Mopwater Social Public Relations. Specializing in new media and online communications, Amanda helps individuals, businesses, and organizations leverage social media to create exciting, effective campaigns. Amanda helps nonprofits and small businesses use social media and garner publicity, resulting in fundraising success and increased sales. She coaches executives one-on-one to develop more effective online brands, resulting in better jobs and more client offers. Amanda lives in Washington, DC, blogs at Mopwater PR + Media Notes and tweets @amandamogul.

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