After two years of hosting Switch, Pivot or Quit, a widely popular podcast, Ahyiana Angel gained two valuable insights that inspired her to launch Mayzie Media, a podcast network for women.
I realized male-led shows dominated the podcast charts and the news headlines,” said Angel. “I also noticed a trend on social media with women asking their communities for podcast recommendations with a female lead or host. They were very vocal about being tired of the same dude style talk and content dominating the space and as a result controlling our narratives. Oftentimes, new podcasts have a hard time breaking through to the masses because the discovery of new programs is challenging. My logic was to create a hub where those who want podcasts produced with their interests in mind can have a sole location for discovery and entertainment.”
With a focus on providing podcasts in the categories of inspiration and self-care; society and culture; and business, Mayzie Media has a refreshing line-up of programming.
A Milli, the first podcast to launch under the network, takes listeners behind the scenes with women who have amassed a minimum of 1 million in funding, sales, subscribers, net worth, etc. in business. These are dynamic women who collectively have more than $60 million in annual revenue, 5 million in social followers, and have amassed more than $116 million in funding. Special guests include Janice Bryant Howroyd, founder and CEO of The ACT-1 Group with a reported net worth of $420 million; Lindsey Andrews, co-founder of Minibar Delivery, the direct-to-consumer wine, beer, and liquor delivery service with $5 million in funding; Myleik Teele, founder and chief experience officer of beauty subscription brand curlBOX; and Sabena Suri, co-founder and CSO of BOXFOX a premier gift-giving company.
Book’d is the next show set to launch. This podcast features authors of new releases in self-help, personal development, and more. The authors are not only talking about their book projects but also sharing their writing process and personal stories as well.
Beyond spotlighting the entrepreneurial process, sales. and success metrics, Mayzie Media is looking to make an impact from having uncomfortable conversations. “I want to make it easy for women to explore programming which speaks to the issues they are discussing on ladies night like: “how the hell did I get ghosted” or “how do I navigate being a new mom after maternity leave,” says Angel. “I also want to highlight the stories that need to be told like the accounts of women who have suffered due to the disturbing practice of sex trafficking, and addressing common themes that come up as professionals: managing money, getting the promotion you deserve, or navigating a micro-manager. I like to say Mayzie Media is a digital brunch date with your girls: fun, fulfilling, and empowering.”
Even major networks such as Spotify are embracing the power of women as podcast listeners and consumers. Recently, the music streaming service announced an initiative to amplify female voices of color through the power of podcast.
“With 18,000 women applying to the Spotify Sound Up Bootcamp I think it was a clear message that we can show up in large numbers, we want to be heard, we have ideas, and we are ready to make our presence felt in podcasting. The response to the boot camp also showed that if you speak to us we will show up, shine, and glow up. It also proves my gut feeling that the interest is there but the mainstream opportunities are not plentiful. Spotify also launched a very similar program in the UK and I would like to think that it was in response to the overwhelming interest that women showed in the States. I’m excited at the idea of all 18,000 aspiring creators having a network to rally behind them like Mayzie Media,” said Angel.
Advertising spending in podcasting is forecast to grow from $326 million in 2018 to $534 million in 2020. With 61% of podcast listeners reportedly buying something they heard about on a podcast ad, it’s no mystery that major players in the podcast industry are cutting larger checks for female talent and signing breakout talent to other media related deals as a result of podcasting. Ultimately, there is significant revenue potential in pairing the influence of women with podcasting.