Alcohol Advertising Disportionately Targets Black Youth
Black Enterprise Magazine July/August 2018 Issue

From Huffington Post.

Researchers from the Johns Hopkins Bloomberg School of Public Health is shining the spotlight on alcohol advertisers, releasing a report that reveals marketers disproportionately target African-American youth.

Through magazines,  television and radio, black youth are heavily exposed to the culture of alcohol, so much so that they are targeted more than the general population, according to the report. Experts say black youth may be more susceptible to advertisers because African Americans exhibit  higher levels of consumption.

Despite the findings, researchers say that African-American youth are less likely to drink than their Caucasian counterparts, citing poverty, social norms and religion as contributors to a less likelihood of alcohol consumption.

Read more at Huffington Post.

Join the Conversation

Gerren Keith Gaynor (@MrGerrenalist) is a freelance journalist based in New York City. He has been published in the New York Times, ESSENCE magazine, EBONY.com, New York Amsterdam News, Loop21.com and Newsone.com. Gaynor received his master degree in Journalism from Columbia University and his bachelor's in English from Morehouse College.


MORE ON BlackEnterprise.com