Hallmark Cards, Inc. has named Alexis Kerr as its new vice president of the Hallmark Mahogany brand.
The Hallmark Mahogany Brand is a greeting card line that has honored and celebrated Black culture for more than 30 years. According to the company, “the brand has earned a high degree of credibility with Hallmark customers through its culturally authentic designs and bold words of affirmation.”
Kerr will be responsible for expanding and elevating how the consumers see and experience the brand in addition to expanding it into new spaces in the marketplace.
“Hallmark’s investment in Mahogany will help us deepen and strengthen our relationships with existing customers, while also attracting new and diverse audiences,” said Kerr in a written statement. “I am excited to lead the team as we help more people live caring and connected lives full of meaningful moments.”
Kerr boasts several decades of experience in brand and business growth within the automotive industry, primarily with General Motors. She had been, most recently, head of multicultural marketing for Cadillac, where her work and position allowed her to grow the multicultural brand presence by 40 percent and consistently increased sales and market growth.
“Alexis is a proven leader in multicultural brand development and we’re thrilled she’s joining us to lead the growth of Mahogany,” said Lindsey Roy, chief marketing officer, Hallmark. “We see a great deal of potential in the power of this brand as we work to create products and experiences for our diverse customer base.”
Mahogany, as recently as last week, launched a one-million card giveaway in celebration of Black History Month and gave away all the cards in less than two days. Consumers who visited Hallmark.com/ShareMahoganyCards had received a three-card pack featuring two Mahogany cards and one card from the newest Mahogany collection, Uplifted & Empowered.
Based in Kansas City, MO, Hallmark employs more than 30,000 people worldwide.