Angela Yee is Searching for America’s Most Unique Side Hustlers - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

As someone who has had a unique career path herself, Angela Yee, co-host of “The Breakfast Club,” has teamed up with AMP Energy Organic to search for America’s most unique side hustlers.

What do some of these unorthodox career paths look like? The goal is to spotlight folks changing the food, fashion, beauty, art and music game, from television game show contestants and professional “cuddlers,” to Instagram influencers who post on behalf of brands in their free time. Five lucky finalists will then be flown to New York to showcase their product or service at Powerhouse NYC 2018 in front of hip-hop and R&B’s top artists this October.

Yee got her start interning at Wu-Tang Management, then helped launch Eminem’s brand “Shady Limited” before entering the radio game in 2005 as an on-air personality for Sirius Satellite. She now owns her own juice bars in Brooklyn in addition to working on “The Breakfast Club.”

“Today’s generation of side hustlers are unlike any we’ve seen before. Did you know there are for-hire mermaids and professional cuddlers out there?” Yee told Black Enterprise. “Similar to how AMP Energy Organic is rethinking energy, there are people reinventing the hustle and finding inventive ways to make ends meet. I’m looking forward to learning more about how people across the country are making money on the side and turning their interests into jobs.”

Angela Yee

Angela Yee (Image: AMP Organic Energy Drink)

Angela Yee worked with AMP Energy to put together her top tips for pursuing your side hustle:

  1. Don’t sweat the small stuff. Starting or growing a side hustle can be stressful when you think about everything that needs to happen to get it off the ground. Don’t let that deter you from getting started or realizing the potential of what the company could be. Set realistic goals and prioritize. Everything will come in time.
  2. Commit to a timeframe. I’m not talking about a “this has to be perfect by this date” kind of timeframe. What I mean is, dedicate a certain amount of time per week to working on your side hustle. It can be as much or as little as you’d like. If you want to dedicate five hours a week, great. If you want to dedicate 20 hours a week, that’s great too. Figure out what works best for you and your schedule, and have the discipline to stay on track.
  3. Never give up. Starting a business is tough, and I’d be lying if I said there aren’t going to be setbacks. Ignore the detractors and naysayers and, no matter how big or how small your goal, persevere and don’t give up. Rome wasn’t built in a day and not every idea will immediately take off. Stick with it and keep working hard, and you’ll see the payoff soon enough.
  4. Set yourself up for success. Do your research. Is there anyone else out there with the same idea or business model? How do you stand out or do what they do better? Being aware of what else is out there and differentiating yourself from the masses will give you success in the long run.
  5. Hustle the right way. Being an entrepreneur takes hustle. The problem is, many people think hustle is about becoming a workaholic. In reality, hustle is an act of focus. It’s not about doing more, it’s about concentrating on the things that you need to do, in order to move your business forward.

To enter, visit the Power 105.1’s website to submit a text description that explains your side hustle and what makes it special. Photos and videos are also encouraged. Each entry will be judged on its originality and uniqueness, whether it represents a side hustle (idea, experience, service or good) that can be amplified in a larger way, and its overall connection to the AMP ENERGY® Organic brand.

In addition, you can catch Yee speaking more about her hustles at this year’s TechConneXt conference, Oct. 8-9 in Burlingame, California.

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Sequoia Blodgett

Sequoia Blodgett is a Reporter for Black Enterprise. She is also the founder of Commas, a consulting firm that gives entrepreneurs access to top tech and creative resources to help them grow their business.


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