In addition to the working relationship with Foot Locker, the former supermodel and Baby Phat founder and her daughters, Ming Lee and Aoki Lee, officially launched a new line named “The Courtside Capsule.”
The prices for The Courtside Capsule are listed between $53 and $114 and features a red, black, and white color scheme. Pieces range from a Full Zip Jogger and Hoodie to a form-fitting dress like the Lace Tank.
The family has also struck an alliance with the Freedom Shield Foundation. Last week, the iconic fashion brand announced a food distribution initiative that will ensure thousands of meals for families affected by the recent coronavirus pandemic. Baby Phat founder Simmons and her daughters, Ming Lee and Aoki Lee have donated approximately 150,000 meals through the Freedom Shield Foundation and have plans to deliver an additional 160,000 meals scheduled for this week.
Baby Phat has teamed up with the foundation in anticipation of helping support other nonprofits in carrying out food distribution within their communities. The initiative is taking place because people have lost work due to the COVID-19 outbreak. Schools have been closed and many children in poorer neighborhoods relied on the meals they received in school and no longer have access to them. The initiative will also benefit families that are struggling to feed their kids due to COVID-19-related layoffs and furloughs from jobs.
“This is a real girl power story,” Kimora said in a press release. “Ming Lee and Aoki Lee inspire me constantly, because they’re so connected to the way girls and women are dressing today; and cute dresses with cool kicks reign supreme. Baby Phat has always been designed by and for women, and we’ve always bridged ‘feminine’ and ‘sporty.’ That’s what makes Foot Locker such a perfect partner, they have their finger on the pulse of how women dress today because they’ve always cared about women! They understand that this is about lifestyle.”