Understanding that homeownership is one key in creating generational wealth, Rhonesha Byng is teaching millennial women how to become homeowners through a new online series in partnership with Bank of America.
Byng is the founder and CEO of Her Agenda, a digital media platform providing career-driven women resources to advance in their professions. Her new series, titled “Property and Power: The Millennial Woman’s Guide To Homeownership—What Every Woman Needs On Her Agenda To Make Smart Decisions,” guides millennials through the process of acquiring a home through virtual events and offers informative articles. The initiative will also work with eligible homebuyers with up to $17,500 in financial assistance.
“It’s so important for corporations to recognize the tremendous value Black-owned media brings to the marketplace, and we’re excited to bring Bank of America’s expertise and educational resources to our audience,” said Byng in a press statement sent to BLACK ENTERPRISE. “Her Agenda is uniquely positioned to reach and inform millennial women and women of color. This partnership is the perfect example of how big businesses can work with small businesses to empower communities that are too often overlooked.”
“According to Bank of America’s Homebuyer Insights, Americans prefer a mortgage payment to paying rent monthly,” Her Agenda’s website states. “The insights found that the majority of people who have bought a home are happier because of it, and 83 percent say they wouldn’t go back to renting. But how do you know when you’re ready to graduate from renter to homeowner?”
“No matter what stage of the home buying process you’re in, we want to get you on the path to affordable and sustainable homeownership,” said AJ Barkley, a neighborhood lending executive at Bank of America. “My job is to help underserved clients in low-to-moderate-income brackets, as well as multicultural and first-time homebuyers, realize and obtain the wonderful, rewarding opportunity that is homeownership. We are thrilled to be partnering with Her Agenda once again to provide their readers with real solutions to make the dream of owning a home a reality.”