Baron Davis's Black Santa Co. Releases Holiday Mixtape - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Lookin’ for some new tunes to get you going throughout the holidays. Well, leave it up to Baron Davis and The Black Santa Co. to get you right.

The Black Santa Co. recently released the Winter Wonderland mixtape to get you into the Christmas spirit. The mixtape showcases tracks from artists including, Chilly the Polar Bear; Autumn, Fire and Ice; and Dr. Ira Shoemaker. As of Dec. 8, the digital download can be found on all of the hottest streaming services including Tidal, Spotify, Google Play, and iTunes.

Black Santa Characters (Image: The Black Santa Company)

Black Santa Characters (Image: The Black Santa Co.)

“I created all the characters and their profiles on how they function in the world,” Davis told Billboard. “The team went out with producers to adopt these characters and own them through music. My thought was what’s the best way for us to express this music and not be so genre-specific? That’s through animation.”

Davis recently started his second tour, with the Black Santa Co. bringing Black Santa back to Marshawn Lynch’s BeastMode storefront in Oakland, California. Fans were ecstatic to see the characters including the new edition to the company, Mrs. C, who wasn’t present last year.

“We did it last year and we didn’t really get the audience, but this year the word traveled and there was lines around the block,” Davis explained to Billboard. “It was so dope. It wasn’t about Black Santa; it was about the 10-year-old girl who got $300 worth of toys. It was about the families who said ‘Thank you,’ because they wanted someone who looked and could communicate like their kids.”

This time around, Davis will hold the same toy drive in his own community of Los Angeles, in addition to other locations around the United States. Check the Black Santa Co. socials for upcoming dates and to gain access to Winter Wonderland, click here.

 

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Sequoia Blodgett

Sequoia Blodgett is a Reporter for Black Enterprise. She is also the founder of Commas, a consulting firm that gives entrepreneurs access to top tech and creative resources to help them grow their business.


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