BE Modern Man: Meet "Mr. Entertainment" Darian "Big Tigger" Morgan - Black Enterprise

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Black Enterprise Magazine July/August 2018 Issue

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Photo credit : Roderick Horton

Name: Darian “Big Tigger” Morgan

Profession: Entertainer, Radio & TV Host, DJ, Philanthropist

Age: 42

One word that describes you: Relentless

One of the most distinctive broadcast personalities in the business Darian “Big Tigger” Morgan has earned his amongst the best. Connecting with millions of loyal fans Monday through Friday from 2pm-6pm on The Big Tigger Show on V-103 (WVEE-FM) in Atlanta, Tigger provides a daily dose of hot music, entertainment news, and a look behind the music.

A natural in front of the camera, Tigger has been called upon to host the BET Awards Post Party Live, Co-Host BET Awards Red Carpet Show, The Soul Train Awards, and most recently the Love and Hip Hop Atlanta After Party Live.  When he isn’t on the radio, on TV or on a film set, Tigger is in demand by professional sports teams, celebrities and leading consumer brands like Macy’s, CIroc, Coca-Cola, and Nike to bring the music to live events.

Beginning as an intern at WPGC radio in Washington, DC, Tigger’s dedication, business savvy, and love for music are just a few reasons for his rise to success. “My love for music & hip hop put me on a path to this life and career,” Tigger tells BE Modern Man. His love for music has pushed him to relentlessly pursue his goals and stay on top his game. “Establishing and maintaining a consistent quality brand was the biggest obstacle and a continuing one. Keeping that brand relevant as the audience & times continually change, is not easy.” Focusing on his brand, building it, and refining it have undoubtedly contributed to his success. “some important things for the younger generation to stay clear of are negative minded individuals, lack of discipline, too wide a focus, and irresponsible social media posting.”

Staying relevant and maintaining consistent reputation involves hard work, consistent messaging, and being present. “MY personality, professionalism, genuineness, and hustle consistently enable me to stand apart from the crowd,” says Tigger. “I’ve been privileged to just be “me” for the past 2 decades, and fortunately that has been enough most of the time.”

Breaking through as a leader in the industry, Tigger continues his upward ascent. In addition to being the Resident DJ for the NBA’s Atlanta Hawks and in game host for the WNBA’s Atlanta Dream, Tigger can be seen DJing at Shaq’s All Star Comedy Jam Tour, All-Star weekend events for Michael Jordan, as well as countless sports and charity events. “As an educated, college non-graduate, I still feel education (and more importantly, mastering your craft) is the deciding factor in who wins and who loses,” Tigger tells BE Modern Man. “Opportunities will come, but are sometimes few and far between. If you’re unprepared to fully capitalize on them because and not on top of your game, it’s just a wasted opportunity.”

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