By the Numbers: Beyonce’s Super Bowl Halftime Show a Social Media Success
Black Enterprise Magazine July/August 2018 Issue

(Image: File)

Apparently Super Bowl spectators had enough time to pause their rendition of “Single Ladies (Put a Ring On It),”pick up their beloved smart devices (for some, their mouths from off the floor) to weigh in on Beyoncé’s 13-minute halftime show performance last night. If you were on Twitter, Facebook, or Instagram, you witnessed firsthand the barrage of posts-per-minute taking over your timeline. Mashable took a closer look at viewers’ interactions, releasing a by-the-numbers breakdown of the 31-year-old performer’s show in real time:


The “Love on Top” singer’s show generated 5.5 million tweets, which brought the total for the game and halftime to 24.1 million. Here were the most popular topics:

  • Conclusion of her show: 268,000 tweets per minute
  • Destiny’s Child reunion on stage: 257,500 tweets per minute
  • Singing “Single Ladies”: 252,500 tweets per minute

Read more at Mashable…

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.