By the Numbers: Beyonce’s Super Bowl Halftime Show a Social Media Success
Black Enterprise Magazine July/August 2018 Issue

(Image: File)

Apparently Super Bowl spectators had enough time to pause their rendition of “Single Ladies (Put a Ring On It),”pick up their beloved smart devices (for some, their mouths from off the floor) to weigh in on Beyoncé’s 13-minute halftime show performance last night. If you were on Twitter, Facebook, or Instagram, you witnessed firsthand the barrage of posts-per-minute taking over your timeline. Mashable took a closer look at viewers’ interactions, releasing a by-the-numbers breakdown of the 31-year-old performer’s show in real time:

Twitter

The “Love on Top” singer’s show generated 5.5 million tweets, which brought the total for the game and halftime to 24.1 million. Here were the most popular topics:

  • Conclusion of her show: 268,000 tweets per minute
  • Destiny’s Child reunion on stage: 257,500 tweets per minute
  • Singing “Single Ladies”: 252,500 tweets per minute

Read more at Mashable…

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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