Beyonce's H&M Campaign Makes Its Debut
Black Enterprise Magazine July/August 2018 Issue

Does Beyonce ever get any sleep? When she sang her hit single, “Run The World (Girls),” for her, it wasn’t an exaggeration!

The 2013 H&M summer campaign features Mrs. Carter herself as it is entitled, “Beyoncé as Mrs. Carter in H&M,” and there’s even a commercial set to a new song, “Standing On The Sun.”

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island,” Beyoncé said. “It felt more like making a video than a commercial.”

Read more about the campaign at AOL Black Voices

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