January 11, 2024
This Black-Owned Fragrance Brand Teamed Up With JCPenney To Launch Luxury Collection
November Nichols is the architect behind the only Black brand with their own fragrance house.
Atlanta-based perfumer November Nichols is celebrating a significant win with a new partnership with JCPenney and the drop of an affordable luxury collection.
On Jan. 10, Chémin announced that its latest lavish “gender-neutral parfums and body products that celebrate your unique essence” hit 50 JC Penney stores nationwide and online.
Nichols, the architect behind the only Black brand with their own fragrance house and retail giant JC Penney, are laser-focused on getting these products into the hands of everyone.
Perfume- and gift lovers can purchase these products at locations across Arizona, California, Florida, Georgia, Illinois, Louisiana, Maryland, North Carolina, New Jersey, Nevada, New York, Texas, and Utah. For those familiar with Chémin’s opulent collection, the collaboration will stay true to the same scent and sensory experience.
These include fine fragrances (Eau De Toilette):
- Parfum 1 (Lemongrass, White Tea, Sandalwood),
- Parfum 17(Bamboo, Citrus, Vetiver)
- Parfum 37 (Jasmine, Pomelo, Oud)
- Parfum 77(Santal et Vanille)
- Parfum 87 (Leather, Oud, Tobacco
Customers can also choose from “natural body products, including body butters, crystal-infused body oils, Vitamin E sugar scrubs, charcoal scrubs, and lotions,” the press release states.
Founded in 2017, Chémin pays homage to Nichols’ paternal grandmother, “medicine woman” Mary Lena “Chémin” Portalis. Since its inception, the brand has created a buzz about what it means to self-care as it exists at the intersection of beauty, wellness, experience, service, artistry, and life. From intentional fine fragrances and body products to hand-poured soy candles and artisan handcrafted teas, the brand also takes pride in offering a “Chémin Custom Fragrance Experience” for individuals, groups and organizations.
Creative hands who want to blend their own scents can book a consultation, a formulation session with a master artisan, and an experience to curate a palette of fragrance accords. Once complete, you can go home with a bottle of your own creation.
Beyond the products, Nichols is passionate about training artisans to stay in the know as the fragrance industry proves to be lucrative. A report by Mordor Intelligence anticipated the sector to generate $61.79 billion in 2023 and upwards of $84.02 billion by 2028. In 2018, Black people were 23% of the customers buying fragrances, but very few were looking at entering the industry.
Nichols is hopeful that more minorities and women will break into the fragrance industry.