As an international corporate lawyer and mother of two, Adiya Dixon-Wiggins understood the value of beauty-on-the-go, but she couldn’t buy a product that would allow her to apply makeup on the fly. Traditional makeup brushes, which are shaped like paint brushes, became a pain for her to travel with or use when applying makeup in the car. Meanwhile, she found that using her fingertips was messy and unsanitary. To solve this issue, she created Yubi Beauty, a cosmetic tool brand that allows women to quickly and effectively apply makeup. The brand was featured on TIME’s “50 Best Inventions of 2018” list.
“I’m humbled by this tremendous honor and I hope my example will encourage more women of color to pursue their passions in technology, beauty, and entrepreneurship,” Dixon-Wiggins told BLACK ENTERPRISE about receiving the prestigious recognition.
Dixon-Wiggins says she invented the brushes out of the necessity to make beauty less of a burden for busy women. The patent-pending cosmetic brushes have a unique design and compact size that makes it easy to apply multiple products, from sunscreen to foundation, blush to highlight, and everything in between. The multipurpose applicator heads are also easy to clean and promises to provide maximum control, ease, and comfort. Plus, all of Yubi’s products are vegan and cruelty-free. “What you put on your face is as important as how you put it on,” Dixon-Wiggins said
The Yubi Buff and Blend set, which currently retails for $39, is set to debut on the Home Shopping Network in January 2019.
Watch Adiya Dixon-Wiggins’ interview and tutorial about the Yubi brushes at the Black Enterprise headquarters below.
For a longer demo of the Yubi, check out the video on YouTube.