Bob Marley's Family Helps Launch Global Marijuana Brand
Black Enterprise Magazine September/October 2018 Issue

(Image: Getty)

According to reports, Rita Marley, widow of music legend Bob Marley, has helped launch a marijuana brand with her family.

A first-of-its-kind cannabis brand, this new venture is called Marley Natural, and is slated to be available to consumers in late 2015, providing products for both medical and adult-recreational use for adults 21 and older.

The enterprise involves Rita, his children and grandchildren, and is in partnership with Seattle-based private equity firm Privateer Holdings. Marley, who was an avid cannabus smoker, often touted the advantages of the practice, quoted as saying, “When you smoke the herb, it reveals you to yourself,” and “Herb is the healing of a nation, alcohol is the destruction.”

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According to figures from Black Enterprise magazine’s October 2014 feature “Marijuana Inc,” the U.S. market for medical and recreational use is expected to grow more than 70% from roughly $1.5 billion in 2013 to approximately $2.6 billion in 2014. Legal marijuana is projected to become an $8 billion to $10 billion industry by 2018.

Watch more on Marley Natural below:

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.