Despite African-Americans’ $1 trillion buying power, which is expected to reach $1.3 trillion by 2017,Â 25.8% of our population is still living in povertyÂ according to a Census report on poverty rates by race. DiminishingÂ theÂ povertyÂ that plagues our communities is no overnight project, but there are things we can do now to speed the process.Â One small but effectual step we can all takeÂ is upping our support for Black businesses. As you shell out the Benjamins this Holiday season, and hereafter, make a conscious effort to buy Black. Black Enterprise magazine and BlackEnterprise.com are great go-to sources for everything from Black designers to BlackÂ tech companies. Take a look at our BE Buy Black Holiday Gift Guide: Part One on the following pages and giveÂ the gift that’ll keep on giving.
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by Jeff Shuford