Celebrity Side Hustle: WNBA Fashionista Cappie Pondexter
Black Enterprise Magazine September/October 2018 Issue

WNBA all-star Cappie Pondexter turned her love for fashion into a business venture. (Photo by Exuto)

WNBA all-star Cappie Pondexter has created a venture that caters to a love of style as strong as her drive on the court.

The New York Liberty guard, with celebrity stylist Lisa Smith-Craig, launched New York-based 4 Season Style Management, a firm that provides fashion styling and image consulting as well as personal shopping for celebrities–including WNBA ballers Tammy Sutton-Brown and Ebony Hoffman–and everyday professionals.

Pondexter talked with BlackEnterprise.com about embracing the challenge of catering to a tall and athletic fashionista and how she plans to be in the business long after the last shot clock rings.

What motivated you to start your business?
I was thinking about life outside of basketball. I have a passion for fashion, as I have a passion for basketball, so [Smith-Craig] and I decided to make this company a reality. It was unique for me as an athlete to start my own styling company, and I thought it was a void that most athletes need. You want things that fit well, look good and that are in season.

How much did it cost to start up the business?
Roughly about $50,000 to $60,000. That went to expenses including operating budget, clothing and accessories for shoots, marketing materials, and the business license.

How have you built your clientele?
Celebrity peers, mingling at events or giving out business cards. People would ask about the way I dressed, and I’d tell them that I styled myself.

What business tools and resources are must-haves for you to run your business?
You definitely need a good PR person to update your Website and build awareness of your brand. Also, we have an iPad that we take with us and it’s the best thing invented. We have all the information dealing with our company on that iPad, [and use] Mobile Me [an Internet service that syncs e-mail, contacts, and calendar to your iPhone, iPod touch, Mac, and PC].

Check back each week for more Celebrity Side Hustle profiles at BlackEnterprise.com.

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.

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