Kwanzaa, Imani, Kujichagulia,Ujaama, Nia, Ujima, Ujoma

Great Buys To Help Your Family Celebrate Kwanzaa

Amazon has plenty of items to help your family embrace or continue celebrating Kwanzaa this holiday season!

Originally published Dec. 26, 2021

Since 1966, Kwanzaa has been an annual celebration of African American culture from Dec. 26 to Jan. 1, based on traditions from various parts of Africa.

Black activist Maulana Karenga created Kwanzaa in 1966 in the aftermath of the Watts, California, riots as a specifically African American holiday. Karenga said his goal was to “give Blacks an alternative to the existing holiday of Christmas and allow Blacks to celebrate themselves and their history, rather than simply imitate the practice of the dominant society.”

Today, thousands of families embrace Kwanzaa and its seven principles: Umoja (Unity), Kujichagulia (Self-Determination), Ujima (Collective Work and Responsibility), Ujamaa (Cooperative economics), Nia (Purpose), Kuumba (Creativity), Imani (Faith).

Amazon has plenty of cool items to help your family embrace or continue celebrating this holiday steeped in Black pride!

Holidays Around the World: Celebrate Kwanzaa 

Celebrate Kwanzaa continues the spectacular Holidays Around the World book series by focusing on this African American holiday, which falls during the festive, gift-giving season and is celebrated by families, communities, and schools throughout America. With succinct, lively text and beautiful photographs, the book celebrates African American culture and helps us to understand and appreciate this special holiday.


Source: Kwanzaa Holiday Style Tees/

Kwanzaa – Seven Principles T-Shirt 

Show your pride in the culture with this cotton T-shirt. It comes in three different fits for men, women, and children in assorted colors! Grab one for every member of your family this year.


Source: photo by Lisa5201/Getty Images

Kwanzaa Sankofa Candleholder & Celebration Set

Once you learn the meaning of Kwanzaa’s principles, you’ll be compelled to light a candle to celebrate each day! This set comes with all seven candles, plus a kinara (candle holder), a cup, a mat, and an instruction sheet.


Source: Photo by John Tlumacki/The Boston Globe via Getty Images

Happy Kwanzaa Banner 

Boldly spread some holiday cheer in your neighborhood or your local business with this outdoor Kwanzaa banner. With durable polyester fabric, it is fade-resistant and stretches over 73 inches. It can also be used indoors to decorate the family room.


Source: Vohado Store/

Kwanzaa Table Runner 

Decorate your kitchen and set the tone at the dinner table with this runner. Perfect for formal meals with the family, this sturdy 100% linen runner is easy to clean and is certain to bring grace and smiles to every gathering!

Which of these holiday items will you purchase to teach your family the African American tradition?

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