Comcast to Launch Music –Themed Cable Network with Sean ‘Diddy’ Combs

Comcast to Launch Music –Themed Cable Network with Sean ‘Diddy’ Combs

Brand baron Sean “Diddy” Combs is adding yet another venture onto his extensive, multi-million dollar empire. Combs is expanding his brand with the launch of a music-themed cable network, according to a report from Broadcasting & Cable.

The new channel, Revolt, will launch on Dec. 12 and be distributed via Comcast.  The entertainment mogul is reportedly working alongside former MTV programming executive Andy Schuon on the music/music news channel.

The deal comes nearly a year after the cable provider announced it would solicit proposals for “independent channels” as a promise to the Federal Communications Commission to help launch-minority-owned networks. Comcast plans to launch 10 over the next eight years, including four under African-American control, two being majority Hispanic-owned and two being operated by American Latino programmers.

Combs is no stranger to television. He launched a bevy of branded series for MTV, including three successful iterations of Making the Band, a spinoff, Making His Band, and P. Diddy’s Starmaker, as well as VH1’s I Want to Work for Diddy, a series documenting the tycoon’s search for an assistant. The entrepreneur has also made appearances on several shows, from CSI: Miami to Entourage.

With Bad Boy Records, marketing firm Blue Flame, clothing lines Sean Jean and Enyce under his belt and the Diageo vodka deal, Diddy is making a pretty penny–or more like plethora of cash–with an estimated net worth of $500 million.