Courvoisier Pledges $1 Million to National Urban League to Support Black Businesses and Communities

Courvoisier Pledges $1 Million to National Urban League to Support Black Businesses and Communities

Courvoisier Cognac
Courvoisier Cognac (wikimedia commons)

Courvoisier Cognac has announced a partnership with the National Urban League to commit to empowering and supporting Black and other underserved communities. The cognac king has also pledged $1 million to provide financial support to Black-owned businesses and entrepreneurs over the next five years.

The partnership starts with Courvoisier being involved through the National Urban League’s virtual series, Urban League Fights for You. National Urban League’s Small Business Entrepreneurship Summit on November 10 will feature two virtual sessions, curated by Courvoisier, tailored to inspire attendees and help Black business owners and other entrepreneurs navigate a new and changing landscape.

“The African American and minority communities are extremely important to Courvoisier, and we believe it is essential for us to support these voices,” said Jon Potter, managing director for Courvoisier in a written statement. “We know this year has brought a lot of challenges, and it’s made us reflect on how we can take action to provide aid to these communities not only today but long-term. The National Urban League was the clear choice for a partner to help guide us in this commitment. We are proud of this partnership and look forward to doing impactful work together.”

Courvoisier and the National Urban League are planning to award five monetary grants to small business owners who attend next week’s summit. 

“Black-owned businesses are essential to our communities and the economy, as the pandemic-induced economic downturn has made abundantly clear,” said National Urban League President and CEO Marc H. Morial. “As economic first-responders, we’ve seen the enormous and disproportionate impact on Black business owners first-hand, and this knowledge served as the inspiration behind our Small Business Entrepreneurship Summit. Through our partnership with Courvoisier, we’re expanding upon our mission in providing valuable assets and resources to Black business owners facing obstacles due to COVID-19 and helping them navigate these challenges with a better roadmap and path forward.”

For more information on grant applications and the Small Business Entrepreneurship Summit, visit