Daymond John Praises Drake, SZA, And Other Celebrities For Proudly Rocking FUBU

There’s a re-emergence of FUBU that’s sweeping the music industry, and founder Daymond John couldn’t be happier.

It’s been decades since the For Us By Us (FUBU) clothing brand dominated the hip-hop scene with stars like LL Cool J helping to popularize the Black-owned streetwear company. There have been moves to reignite the iconic fashion line in recent years through partnerships with Forever 21, a television network launched by co-founder J. Alexander Martin, and more.

But now we could be seeing hip-hop fans start flocking to the stores to purchase the trendy attire (much like the youth in the 90s) did as rap superstars take to the streets sporting some of FUBU’s finest.

Grammy-winning rapper Drake went viral over the weekend as he stepped out to attend the NBA open runs while wearing a royal blue FUBU shirt. Many fans commented on Drake’s seemingly Thugnificent from Boondocks-inspired hairdo, rather than his FUBU shirt, when reacting to his latest sighting.

Kevin Durant, Devin Booker, Trae Young, Jalen Green + more hooping. 🔥🔥

(via @ThroughTheLens)

pic.twitter.com/y21VbEipYm

— Hoop Central (@TheHoopCentral) August 18, 2023

But FUBU wasted no time celebrating the win by reposting a selfie Drake shared on Instagram.

View this post on Instagram

A post shared by FUBU (@fubu)

Daymond John who founded the fashion line back in 1992, spoke with TMZ about the new interest in his apparel company and thanked Drake, Megan Thee Stallion, and the other music superstars who’ve been proudly sporting the brand in recent weeks.

According to the Shark Tank star, Drake, Megan, Sza, and Chris Brown wearing the brand serves as “a testament to the foundation he and his partners carved out nearly 30 years ago.”

Some Twitter users started to clown others who seemingly waited until Drake wore FUBU to express interest in the veteran streetwear brand.

“You can still wear Fubu if you want to without Drake dawg,” one user wrote in response to another who expressed hope for Drake to “bring FUBU back.”

You can still wear Fubu if you want to without Drake dawg https://t.co/BBFOHAJayx

— 40 (@40URTY) August 19, 2023

“Y’all don’t have to wait on Drake. FUBU been tryna come back since like 2017-18,” another user quipped.

Y’all don’t have to wait on Drake. FUBU been tryna come back since like 2017-18. Niggas just wasn’t supporting it https://t.co/XtuuKf266Q pic.twitter.com/XnGf5dzdXc

— PrettyBoy International (@dom_perignon7) August 20, 2023

Looks like FUBU is back like it never left!