Dwayne 'The Rock' Johnson Launches New Under Armour Collection - Black Enterprise
Black Enterprise magazine Fall 2019 issue

According to Forbes, Dwayne “The Rock” Johnson has released another collection in collaboration with Under Amour.

The latest Project Rock collection, in conjunction with the UA Freedom initiative, will help to celebrate and honor the brave men and women who are dedicated to protecting us and our country, every single day. The launch will help support the Fisher House Foundation, which provides a network of comfort homes around the world where families of veterans can stay at no cost while their military family members receive treatment at nearby military hospitals and Veterans Affairs medical centers. 

The Rock announced on his Instagram feed, “Grateful to bring you our new 2019 Project Rock x UA Freedom Collection in support of the men and women of our U.S. military. Our @ProjectRock is proud to partner with @FisherHouseFdtn who assists active military, vets and their families while their loved ones are in the hospital. I thank you all for your service. @UnderArmour

According to Muscle & Fitness, this latest Project Rock collection, called “Chase Greatness,” is the first installment of a yearlong storytelling arc called “Build the Belief.” It is also the first time Seven Bucks Creative, the agency owned by The Rock and his business partner Dany Garcia, has contributed to a UA x Project Rock collection.

“We all want some change in our lives, maybe even greatness,” Johnson says. “But it’s not easy. Sometimes we don’t think we’re good enough or sometimes life deals us a tough hand. But that’s exactly why we grind. In the toughest moments in my life, I’ve stuck by a simple truth: when your back is up against the wall, the only way out is to put the work in. Because when you put in the work, rep by rep, day by day, you build something in yourself. You build the belief that you can do more.

“That’s what our Project Rock collaboration with Under Armour is all about,” Johnson says. “We’re not just giving people the tools to chase their greatness, we’re creating a movement of people who are willing to put in the work.”

The popular actor and wrestling legend has recently launched his liquor brand, Teremana Tequila.