Facebook, Inc. Donates $2 Million to McBride Sisters Collection’s SHE CAN Fund

Facebook has committed a hefty donation to help 100 Black women entrepreneurs secure advertising and access to its private community for Black and brown business owners.

On Thursday, McBride Sisters Collection Inc. announced the $2 million donation the company received from Facebook for its SHE CAN Fund. As part of the donation, 100 SHE CAN Fund grantees will each receive $20,000 in Facebook advertising credits, mentorship, and guidance through its Facebook Elevate group for Black and Latinx & Hispanic-owned businesses.

“We understand firsthand the impact that Facebook Elevate can have on a small, Black-women-owned business, and the challenges that these businesses face in opening the doors that we ourselves found closed when we launched our own company,” said Andréa McBride John, Co-Founder and CEO of McBride Sisters Collection, Inc., the largest Black-owned wine company in the U.S.

All the businesses involved in the SHE CAN Fund will receive their own Facebook marketing expert through Facebook’s six-week business coaching workshop, Facebook Circles, Afro Tech reports.

“Moving the dial on race and gender inequality takes a village, a long-term commitment, and it requires the leaders in major industries to step up and address the inequities that Black business owners have faced, and continue to face, daily,” adds Robin McBride, co-founder and president of McBride Sisters Collection Inc.

“We are grateful to have Facebook as a partner in this fight, and in supporting the next class of Black women entrepreneurs, alongside Morgan Stanley, Silicon Valley Bank, and Brand Now.”

Launched in 2019, the SHE CAN Fund initially focused on business mentorship for Black women-owned companies within the wine industry. But during the COVID-19 pandemic, it was repositioned to help Black women business owners in all sectors.

Grantees currently within the fund come from an array of industries, including wine & spirits, hospitality, finance, and areas of career growth, continuing education, and professional development.

For more information, please visit https://www.mcbridesisters.com/Our-Story/SHE-CAN.