First Black-Owned Alkaline Water Brand Sold at Walmart - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Walmart is selling Live Alkaline Water and for the first time in history, a black-owned bottled water brand is gracing its shelves. The 100% natural alkaline water was founded by Dr. Shayla Creer and Robert McCray whose family owned the spring for more than 100 years in North Carolina. He partnered with Creer and they decided to create the product. After being turned down by countless Walmart’s, a regional store decided to give them a shot.

“I called… many Walmarts, and finally we got a hold of one who allowed us to do a presentation,” Dr. Creer told First Coast News.

Once they were on the shelves the product sold out in the first month and demands were increasing. Because of this, the team has started to scale and it can now be found in three different Walmart locations in northern Florida and in various boutique shops. In addition, the product can be purchased online. The water is sourced from a natural underground spring, an aquifer, and a mineral rock bed that lies 800 feet below the ground making it extremely pure and fresh to the taste.

 

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Live Alkaline Water Customers in Walmart (Image: Facebook)

 

So what exactly are the benefits of alkaline water? It is known to have anti-aging properties because of liquid antioxidants that absorb more quickly into the human body, colon-cleansing properties, immune system support, hydration, skin health, and other detoxifying properties, can assist with weight loss and can also be cancer resistant due to the pH balance.

Specific to this brand, the website states that the 100% organic minerals in Live Alkaline Water work together to naturally boost energy levels by cleansing your cells and ridding your body of toxins that slow you down, it is naturally full of electrolytes that stimulate nerves & muscles for optimal performance, as well as assisting in regulating blood pressure and cellular function, it’s naturally pH balanced, which means it works with your body by boosting its immune system to naturally fight off disease, it slows down and reverses the damage done by disease-causing free radicals and it contains the highest levels of 100% organic, natural minerals that not only help keep the body functioning at its best, but also gives it a fresh, pure, taste.

 

 

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Sequoia Blodgett

Sequoia Blodgett is a Reporter for Black Enterprise. She is also the founder of Commas, a virtual entrepreneurship resource center with that provides everything you need to know about product, marketing, publicity, and fundraising, to make your entrepreneurial journey a lot less stressful.


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