Earlier this year, Tramar “Flo Rida” Dillard announced that he had become partners with Victor G. Harvey Sr. to create South Florida’s largest craft vodka, Victor George Vodka (VG Vodka). Along with the partnership, the two entrepreneurs plan to build a 13,000-square-foot facility on the historic Sistrunk Boulevard in Fort Lauderdale. Now, the Black-owned vodka brand has announced a partnership with several major retailers.
Victor George Vodka has partnered with Hy Vee, Total Wine, Trader Joe’s, and Binny’s Beverage Depot, which makes VG Vodka the first black-owned, ultra-premium vodka to be distributed across the nation.
“I’m super excited for this next chapter of VG Vodka. Being a black-owned producer and distributor of spirits in the United States is a game-changer for celebrities and artists,” said Flo Rida in a written statement. “I’m honored to be the face and ambassador of this smooth vodka but more importantly, an equity owner in the brand.”
Multi-platinum recording artist Flo Rida was brought on earlier this year as an equity partner to help create awareness of the Victor George Vodka brand, and to help it grow distribution both nationally and internationally. There are future plans with the company to create additional VG spirit lines to be announced sometime next year.
“We are extremely excited about our recent growth and the addition of new distribution and retail partners,” said Victor G Harvey, CEO and founder of VG Vodka. “This has given us the opportunity to expand our brand nationwide during a time when everyone can use a little hope.”
The vodka brand, based in South Florida, is also distributed throughout Florida, Georgia, New York, New Jersey, Ohio, Illinois, Tennessee and more than ten additional states with more distributors and major retailers latching on this Spring.
For more information about VG Vodka, please visit http://victorgeorgevodka.com.