NFL Legend Jerry Rice’s Energy Drink, G.O.A.T. Fuel, Announces Partnership With GNC

G.O.A.T. Fuel, a family-operated business co-founded by NFL Hall of Famer Jerry Rice, has developed a new retail-partnership with GNC.

GNC will be featuring G.O.A.T. Fuel’s line of health-focused energy drinks in select locations across the United States. G.O.A.T. Fuel is available in Blueberry Lemonade, Tropical Berry, Peach Pineapple, and Pink Candy. It is now available to be purchased at,, and in addition to GNC stores nationwide.

“GNC is one of the world’s leading brands in sports nutrition (or health and fitness) which makes them the perfect partner for G.O.A.T Fuel,” Rice said in a written statement. “I’m very passionate about what I put into my body and share the same core values and beliefs as GNC to inspire others to Live Well by consuming health-forward products like G.O.A.T Fuel. We can’t wait to bring G.O.A.T Fuel to the world and motivate our community to become the greatest of all time.”

The energy drink is powered by cordyceps mushrooms, which is known to provide athletes with increased oxygen performance and a clean boost of energy. G.O.A.T. Fuel is powered with natural caffeine and green tea as well as branch-chained amino acids and 10 essential vitamins to improve recovery. The energy drink has no sugar and no preservatives. The drink is enjoyed by hip-hop mogul Snoop Dogg, NFL Legend Deion Sanders, NBA rising star Tyler Herro, and many more.

“GNC is thrilled to partner with Jerry Rice and the G.O.A.T. Fuel team to provide our consumers with the clean boost of energy they need to reach peak performance and work towards their wellness goals,” said Josh Burris, president of GNC. “For us, it’s not just about the results of a product, it’s also about what’s inside–and we’re confident through G.O.A.T. Fuel’s unique, healthy ingredients that we’re delivering the highest standards of quality and efficacy to our consumers.”