Goodr Creates Free, Pop-Up Grocery Store for MLK Day - Black Enterprise
Black Enterprise magazine Fall 2019 issue

Goodr, a company that previously won the BLACK ENTERPRISE Tech Connext Pitch Competition is continuing to make a footprint in the community. The startup recently partnered with the Atlanta Hawks for a special volunteer service project as part of the Hawks court dedication at the Martin Luther King, Jr. Recreation & Aquatic Center, just in time for MLK day.

Approximately 100 Atlanta seniors were invited to partake in a signature Goodr “Pop-Up Grocery” event, where delicious surplus food from multiple Atlanta grocery partners was available for free.

MLK Day

Goodr and the Atlanta Hawks Partner to feed Atlanta Seniors for MLK Day (Image: Kat Goduco Photography)

“In the spirit of Dr. King’s commitment to service, the Hawks are proud to partner with Goodr to provide a pop-up grocery store for seniors at the MLK Recreation and Aquatic Center,” said Andrea Carter, VP of Corporate Social Responsibility & Inclusion. “This added element to our MLK court dedication allows us to serve not only the youth who play on the court, but seniors who often times need additional assistance when living on a fixed income.”

Goodr is a sustainable food surplus management platform that leverages technology to reduce food waste and combat hunger. They have produced a variety of events to distribute surplus food to needy Atlanta locals in creative and uplifting ways, but the “pop-up grocery store” seems to be a fan favorite.

“It’s an honor to be able to celebrate the life and legacy of Dr. Martin Luther King through the service acts that Goodr performs each and every day,” Jasmine Crowe, CEO, and founder of Goodr told BE. “To be able to partner with the Atlanta Hawks and State Farm is a dream come true for a startup from Atlanta,”

Every product is free to the guests and they range from fresh produce to prepared deli foods to fresh-baked bread. Everything is picked up that day from local vendors and partner stores and brought directly to the event. Each attendee gets their pick regarding what items they want to go home with.

MLK Day

Goodr and Atlanta Hawks for MLK Day (Image: Kat Goduco Photography)

The Hawks have been dedicated to the community as well. Off the court, the organization has built a culture of inclusion, diversity, and innovation, all with a touch of southern hospitality. Their goal is to build bridges through basketball, whether by constructing and refurbishing courts in Atlanta neighborhoods, providing scholarships to our basketball camps, or participating in unique partnership events like this one with Goodr.