In case you haven’t noticed, there’s an increasing number of black women blazing trails in social change and entrepreneurship. In fact, a 2017 Nielsen report shows that black women are not only the fastest growing group of female entrepreneurs, but they’re also increasingly influencing the economy, media, and politics. So, who are these new age pioneers unapologetically breaking barriers? What propelled them to turn their obstacles into opportunities and passions into profit? Well, meet Renae Bluitt, the founder of Crush Media and creator and executive producer behind the film: She Did That, a cinematic project, featuring the story behind New York Times best-selling author, Luvvie Ajayi; the founder of Carols Daughter, Lisa Price; Tonya Rapley, a millennial entrepreneur and financial educator; and Melissa Butler, founder of the beauty startup The Lip Bar. To bring the project to light, Bluitt has partnered with General Motors, the world’s third-largest automaker.
On what inspired the film.
Believe it or not, the idea for the film derived from her award-winning blog ‘In Her Shoes.’ “I’ve been creating content centered around black women entrepreneurs on In Her Shoes for nine years now, said Bluitt. On a personal level, I was ready for a new challenge. It was time to dig deeper and explore a different medium to elevate the conversation. Capturing these women on film, in their homes, in their workspaces, and having people close to them weigh in on their stories is so much more impactful.”
On the biggest lesson Bluitt wants viewers to take away from the film: