Actress and entrepreneur Gabrielle Union is relaunching her haircare brand, Flawless by Gabrielle, next month in partnership with celebrity hairstylist Larry Sims. The newly revamped collection will feature new hydrating protein-rich ingredients, including coconut oil, biotin, Amazonian prequi oil, Himalayan moringa oil, and African shea butter.
“This collection is very important to me because I fully encourage self-expression and authentic ownership of personal style,” said Union in a statement, according to Cosmetics Business.
“Wanting to try different hairstyles as a component of that shouldn’t mean compromising the health of your hair, nor breaking the bank with expensive products. We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity.”
“I’m proud of this collection because we were intentional about crafting a line that is versatile enough to provide solutions for all style choices,” added Sims in a statement to Cosmetics Business. “From curls, waves and coils, to heat styles, braids, wigs and weaves there is a Flawless product to support your hair’s needs from brilliance, health and beauty.”
The products will be exclusively available on Amazon and flawlesscurls.com.
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F L A W L E S S I am BEYOND excited to finally be able to talk about the launch of @flawlessbygu . Larry & I collaborated on an amazingly affordable line of products for textured hair, protective styles, & wigs. It was super important for us to create an elevated line with beautiful natural ingredients while still making the price point accessible to EVERYONE despite your social or economic status. EVERYTHING in the line is between $4 – $10 with luxurious results. We are Black Owned ✊🏾 Created 4 US BY US ✊🏾 We are @FLAWLESSBYGU ✊🏾 FLAWLESS will be available 8/3 on Amazon. Be sure to follow @flawlessbygu 4 updates, tips, & tutorials.. One Love!!! 🖤